Digital Marketing

Overview

At Digital Marketing from Business College of Athens the development of technology has given a significant boost to the digital economy which in turn presents many opportunities for companies in today’s modern world. These new conditions have altered marketing practices rendering digital marketing a vital tool during the formation of marketing strategy in every company.

As in the modern world of global business, the management of the online communication is considered a key weapon of the marketing executives, the Digital Marketing programme of the Business College of Athens assists the participants to conquer and to enhance their knowledge in digital marketing. A highlight is the emphasis on digital marketing, which provides an analytical and integrated study in marketing with new technologies and is ensured by the recent cooperation of BCA College with 24MEDIA, Reprise Media and Ingenno Design.

Advantages of the programme:

• Prominent speakers from leading companies in the digital area such 24MEDIA, Reprise Media and Ingenno Design.

• Cooperation with distinguished UK University

• Emphasis on digital tools and channels through modules and seminars (social media management, mobile marketing, SEO, SEM, Google adwords, email marketing).

• Focus on practical experience as students are invited to create an actual digital marketing consulting project with a client organization.

• Focus on specialized digital communication seminars.