Overview
Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, the Strategic Marketing MSc programme offered at Imperial provides a uniquely ‘Imperial College view’ of marketing — i.e., one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making.
Our highly applied programme allows you to find solutions to real-world business challenges through lectures delivered by industry experts and includes a Work Placement, Case Study or Strategic Marketing Consulting Project.
Our London location and ongoing relationships with major employers provides the opportunity to meet and network with leading global organisations, and will help present yourself with confidence to the world’s top companies.
Careers
- Being a postgraduate student at Imperial College Business School gives you access to a whole range of practical benefits that have been created to support you in focusing on your career, challenging yourself, expanding your networks, and enjoying your time here.
- Imperial College Business School Careers support a number of student led Business School Career Clubs which aim to bring together MBA and MSc students with similar areas of career interest and/or professional backgrounds.
Programme Structure
Courses include:
- Brand Strategy
- Consumer Behaviour
- Digital Marketing
- Entrepreneurial Strategy
- Finance and Pricing Strategy
- Marketing Analytics
- Marketing Decision Making
- Market Research
- Relationship Marketing
- Strategic Market Management
- Strategic Project Management
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
We accept applications on a rolling basis until the class is full.
Language
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Credits
Delivered
Disciplines
Marketing Commerce Digital Marketing View 330 other Masters in Marketing in United KingdomAcademic requirements
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Imperial and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- To apply for MSc Strategic Marketing, you should have a First or Upper Second Class Honours undergraduate degree from a recognised university (or international equivalent) in a discipline such as:
- Designed for new and recent graduates, candidates with more than three years’ work experience will be considered on a case-by-case basis.
- You are also required to have a well-researched career plan with clear short and long term goals.
- A wide variety of international qualifications are accepted.
- All candidates must demonstrate a minimum level of English language proficiency for admission to the College.
- Online application.
- Application fee.
Tuition Fee
-
International
42500 GBP/yearTuition FeeBased on the tuition of 42500 GBP per year during 12 months. -
National
42500 GBP/yearTuition FeeBased on the tuition of 42500 GBP per year during 12 months.
Living costs for London
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Strategic Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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