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Business Administration - Marketing Concentration, M.B.A.

  • Anytime
    Application Deadline
  • Unknown
, CA,
Students will learn how to develop mission statements, and assess both the external and internal environments in order to determine organizational strengths and weaknesses for entrepreneurial ventures, businesses of all sizes, and not-for-profit organizations.


Graduates of the MBA program should be able to:

  • Demonstrate comprehensive knowledge of theories and concepts of business administration.
  • Demonstrate comprehensive knowledge of theories and concepts:  covered in the general core subject matters.
  • Demonstrate comprehensive knowledge of theories and concepts:  covered in concentration areas with work related applications of business administration.
  • Perform a factual and application oriented literature review applying critical thinking and problem-solving techniques to understand various possible outcomes.
  • Demonstrate both oral and written communication skills in a business and academic manner.
  • Develop, analyze and implement an operational strategic plan based on solid organized data with a business application.

Programme Structure

Courses include:

  • Consumer Behavior and Decision Models
  • International Marketing
  • Pricing Strategy
  • Strategic Brand Management
  • Service Marketing

Detailed Programme Facts

  • Programme intensity Full-time
  • Credits
    39 alternative credits
  • Languages
    • English
  • Delivery mode
    Blended, Online

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

You need the following GPA score:

Required score: 2

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

  • Apply Online
  • You will be assigned a CMU International Admissions Representative
  • Email Copy of Passport, Transcripts, Bank Statements
  • TOEFL, IELTS Score
  • Transcript Evaluation
  • Statement of Purpose
  • Bachelor Degree with overall GPA of 2.0 or better. California Miramar University accepts a 3 year Bachelor Degree.

Tuition Fee

  • International

    22815 USD/full
    Tuition Fee
    Based on the original amount of 22815 USD for the full programme and a duration of .
  • National

    22815 USD/full
    Tuition Fee
    Based on the original amount of 22815 USD for the full programme and a duration of .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for San Diego

  • 1400 - 2460 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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