Advanced Research in Marketing

Université Grenoble Alpes

Master On Campus
12 months
Tuition fee
Apply date
Start date


The Master of Advanced Research in Marketing program at Université Grenoble Alpes proposes training in research techniques and methods, as well as in-depth theoretical knowledge in marketing. 


Exclusively centered on aspects of research methodology and the development of advanced scientific knowledge in marketing, it guarantees the acquisition of an excellent understanding of the research process and a high level of specialized knowledge in marketing. The doctoral program of Management Sciences of Grenoble (EDSG) provides an opportunity for students wishing to pursue a doctoral Degree (PhD) to continue their studies after the Master of Advanced Research in Marketing program is offered at Université Grenoble Alpes.

Programme strengths:

  • Training in high-level research exclusively centered on marketing
  • An active and stimulating “flipped teaching” environment to develop critical thinking and synthesis skills
  • An experienced and high-quality faculty staff
  • A favored access to the Doctoral College in Management Sciences (EDSG) for a doctoral course
  • Enviable working and living facilities

Programme Structure

Course include:
  • Branding and communication research
  • Concepts and tools for research in marketing 
  • Social skills for research 
  • Entrepreneurship and innovation based on a project
  • Issues and trends in marketing research 
  • Social skills for research 

Key information


  • Full-time
    • 12 months

Start dates & application deadlines






On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Students possessing a Master’s degree first year, preferably with a basic training in marketing / management (master 1, business schools, management schools, etc.).
  • University degree of 240 ECTS; for non-Europeans, a 4-year university degree minimum (approved by a university committee). Application form.
  • Advanced level in English (TOEIC, TOEFL, BULATS, IELTS, CLES, Cambridge Assessment English ou test Erasmus+ OLS).

Tuition Fee


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Advanced Research in Marketing
Université Grenoble Alpes


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