18 months
18000 EUR/year
18000 EUR/year
Tuition fee
Apply date
Start date


The MSc in Digital Marketing and Data Science from emlyon business school is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.

Visit the official programme website for more information


The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.


As a student of the Digital Marketing and Data Science from emlyon business school , you will benefit from a dedicated career track which includes workshops, expert panels, fairs, events, company visits etc.

The Careers Services Department provides continual support in identifying career goals and developing action plans. Program-specific careers services include:

Workshops: Careers workshops help you prepare for your internship search and future career. Self-assessment tools and individual coaching provide you with the opportunity to prepare your next move.

Tools: Our wide range of career tools help you find out more information on partner companies and sector specific resources, including databases with internship and job offers.

Events: Over 300 companies visit emlyon business school campuses each year and provide students with continuous access to the business community.


Master of Science approved by the Conférence des Grandes Ecoles

Programme Structure

Data literacy

Students will handle real problems that occur with «messy » data and reporting, requiring retrieval from databases, cleaning, reformatting, investigating for meaning and presenting their findings in a visual manner. They will access data « in the cloud » using SQL clients, as they will in an enterprise setting, and summarize data as requested by many managers.

Digital Marketing

The Digital Marketing course will give the theoretical understanding of the internet marketplace necessary to adapt to its many changes, while also equipping you with the skills needed to perform vital daily functions.

Key information


  • Full-time
    • 18 months

Start dates & application deadlines




120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Students holding one of the following degrees can apply for the MSc in Digital Marketing & Data Science:

  • A validated Master 1 degree or Bachelor's degree equivalent to Bac + 4
  • A validated Licence 3 degree or Bachelor's degree equivalent to Bac+3 (limited to 30% of the cohort)

Tuition Fee

To alway see correct tuition fees
  • International

    18000 EUR/year
    Tuition Fee
    Based on the tuition of 27000 EUR for the full programme during 18 months.
  • National

    18000 EUR/year
    Tuition Fee
    Based on the tuition of 27000 EUR for the full programme during 18 months.

This tuition and fee charges are in effect for the 2022-2023 academic year and are subject to change for future years.

Living costs for Paris

1195 - 1778 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.



Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

MSc in Digital Marketing & Data Science
emlyon business school


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