MSc in Digital Marketing & Data Science, M.Sc. | emlyon business school | Paris, France
18 months
Duration
18000 EUR/year
18000 EUR/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

The MSc in Digital Marketing and Data Science from emlyon business school is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.

Visit the official programme website for more information

Overview

The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.

Careers

As a student of the Digital Marketing and Data Science from emlyon business school , you will benefit from a dedicated career track which includes workshops, expert panels, fairs, events, company visits etc.

The Careers Services Department provides continual support in identifying career goals and developing action plans. Program-specific careers services include:

Workshops: Careers workshops help you prepare for your internship search and future career. Self-assessment tools and individual coaching provide you with the opportunity to prepare your next move.

Tools: Our wide range of career tools help you find out more information on partner companies and sector specific resources, including databases with internship and job offers.

Events: Over 300 companies visit emlyon business school campuses each year and provide students with continuous access to the business community.

Accreditation

Master of Science approved by the Conférence des Grandes Ecoles

Programme Structure

PILOT DIGITAL MARKETING STRATEGY

  • Web content strategy
  • Web analytics
  • Programmatic advertising
  • Store digitalization
  • CRM, data platforms & marketing automation
  • Engage and manage teams in cross functional settings

PLAN, REPORT AND FORECAST WITH BUSINESS ANALYTICS & AUTOMATION

  • Advanced Excel
  • SQL
  • Data visualization & dashboarding

UTILIZE PROGRAMMATIC SKILLS TO CONTRIBUTE TO MARKETING CHALLENGES

  • Python coding bootcamp
  • Data science and text mining for marketing analytics with Python
  • Machine Learning and business cases using Python
  • Prototype
  • Data science with R
  • Dataiku
  • Responsible Artificial Intelligence

IDENTIFY NEW RESPONSIBLE OPPORTUNITIES IN A DATA-DRIVEN ENVIRONMENT

  • Data for business
  • Strategizing: new online business models
  • Corporate Social Responsibility
  • Ethics in data driven world

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

Language

English

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Students holding one of the following degrees can apply for the MSc in Digital Marketing & Data Science:

  • A validated Master 1 degree or Bachelor's degree equivalent to Bac + 4
  • A validated Licence 3 degree or Bachelor's degree equivalent to Bac+3 (limited to 30% of the cohort)

Tuition Fee

To alway see correct tuition fees
  • International

    18000 EUR/year
    Tuition Fee
    Based on the tuition of 27000 EUR for the full programme during 18 months.
  • National

    18000 EUR/year
    Tuition Fee
    Based on the tuition of 27000 EUR for the full programme during 18 months.

This tuition and fee charges are in effect for the 2023-2024 academic year and are subject to change for future years.

Living costs for Paris

1195 - 1778 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

Financing partner Prodigy Finance Loans for tuition and living costs from $15,000

Funding

 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

MSc in Digital Marketing & Data Science
-
emlyon business school

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