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Overview
The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.
Careers
As a student of the Digital Marketing and Data Science from emlyon business school , you will benefit from a dedicated career track which includes workshops, expert panels, fairs, events, company visits etc.
The Careers Services Department provides continual support in identifying career goals and developing action plans. Program-specific careers services include:
Workshops: Careers workshops help you prepare for your internship search and future career. Self-assessment tools and individual coaching provide you with the opportunity to prepare your next move.
Tools: Our wide range of career tools help you find out more information on partner companies and sector specific resources, including databases with internship and job offers.
Events: Over 300 companies visit emlyon business school campuses each year and provide students with continuous access to the business community.
Accreditation
Master of Science approved by the Conférence des Grandes Ecoles
Get more details
Visit official programme websiteProgramme Structure
PILOT DIGITAL MARKETING STRATEGY
- Web content strategy
- Web analytics
- Programmatic advertising
- Store digitalization
- CRM, data platforms & marketing automation
- Engage and manage teams in cross functional settings
PLAN, REPORT AND FORECAST WITH BUSINESS ANALYTICS & AUTOMATION
- Advanced Excel
- SQL
- Data visualization & dashboarding
UTILIZE PROGRAMMATIC SKILLS TO CONTRIBUTE TO MARKETING CHALLENGES
- Python coding bootcamp
- Data science and text mining for marketing analytics with Python
- Machine Learning and business cases using Python
- Prototype
- Data science with R
- Dataiku
- Responsible Artificial Intelligence
IDENTIFY NEW RESPONSIBLE OPPORTUNITIES IN A DATA-DRIVEN ENVIRONMENT
- Data for business
- Strategizing: new online business models
- Corporate Social Responsibility
- Ethics in data driven world
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 18 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Credits
120 ECTS
Delivered
On Campus
Disciplines
Marketing Data Science & Big Data Digital Marketing View 60 other Masters in Marketing in FranceExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Students holding one of the following degrees can apply for the MSc in Digital Marketing & Data Science:
- A validated Master 1 degree or Bachelor's degree equivalent to Bac + 4
- A validated Licence 3 degree or Bachelor's degree equivalent to Bac+3 (limited to 30% of the cohort)
Make sure you meet all requirements
Visit official programme websiteTuition Fee
To alway see correct tuition fees
-
International
18000 EUR/yearTuition FeeBased on the tuition of 27000 EUR for the full programme during 18 months. -
National
18000 EUR/yearTuition FeeBased on the tuition of 27000 EUR for the full programme during 18 months.
This tuition and fee charges are in effect for the 2023-2024 academic year and are subject to change for future years.
Living costs for Paris
1195 - 1778 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Financing
Interested in financing your studies? Find a student loan that works for you.
Prodigy Finance Loans for tuition and living costs from $15,000 Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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