Digital Media and Communication

Overview

This Digital Media and Communication from the University of Stirling  will provide you with the core professional skills required for a rewarding career in digital media management and production. 

This interdisciplinary offering, bringing together Stirling’s internationally recognised strengths in media, film, and communication studies, is distinctive from competitors in offering you the unique opportunity to develop analytical, creative, and production skills; underpinned by important sociocultural understanding of human behaviour and communication in the digital context, and the complex factors influencing people’s behaviours.

Example graduate roles include:

• Digital Media Manager

Leading multi-channel digital campaigns encompassing social media, websites and other media, and including: strategic campaign planning; leading and coordinating digital content development teams (creative development teams and marketing professionals etc.); and evaluation of campaign effectiveness via analysis of consumer/audience behaviour data.

• Social Media Specialist

Managing social media accounts to maintain and build client brand reputation, including: leading social media campaigns; writing blogs, articles and posts to support campaigns; following and responding to targeted posts and discussions; and developing strategies to increase client audience figures (social media and website).

• Digital Marketer

Evaluation and creation of business-driven marketing strategies. Strategic decision making and digital multi-channel promotional strategies; analysis of consumer behaviour, experimental factorial design of data-driven strategies and campaigns. Account handling and multi-team coordination.

• Web Content Editor

Developing and managing client online multimedia content, including: writing, creating and managing digital content encompassing text, images, video and other media; working with content development teams (writers, graphic artists, and web designers etc.) to co-design content for campaigns; and soliciting audience feedback to develop engaging content.