Digital Media and Communication, M.Sc. | University of Stirling | Stirling, United Kingdom
12 months
19645 GBP/year
8700 GBP/year
Tuition fee
Apply date
Start date


The Digital Media and Communication programme offered by the University of Stirling will provide you with a pathway to a professional career in digital media management and production, delivered by one of the UKs leading schools for digital media, film, and communication studies.

Visit the official programme website for more information


This Digital Media and Communication from the University of Stirling  will provide you with the core professional skills required for a rewarding career in digital media management and production. 

This interdisciplinary offering, bringing together Stirling’s internationally recognised strengths in media, film, and communication studies, is distinctive from competitors in offering you the unique opportunity to develop analytical, creative, and production skills; underpinned by important sociocultural understanding of human behaviour and communication in the digital context, and the complex factors influencing people’s behaviours.

Example graduate roles include:

  • Digital Media Manager

Leading multi-channel digital campaigns encompassing social media, websites and other media, and including: strategic campaign planning; leading and coordinating digital content development teams (creative development teams and marketing professionals etc.); and evaluation of campaign effectiveness via analysis of consumer/audience behaviour data.

  • Social Media Specialist

Managing social media accounts to maintain and build client brand reputation, including: leading social media campaigns; writing blogs, articles and posts to support campaigns; following and responding to targeted posts and discussions; and developing strategies to increase client audience figures (social media and website).

  • Digital Marketer

Evaluation and creation of business-driven marketing strategies. Strategic decision making and digital multi-channel promotional strategies; analysis of consumer behaviour, experimental factorial design of data-driven strategies and campaigns. Account handling and multi-team coordination.

  • Web Content Editor

Developing and managing client online multimedia content, including: writing, creating and managing digital content encompassing text, images, video and other media; working with content development teams (writers, graphic artists, and web designers etc.) to co-design content for campaigns; and soliciting audience feedback to develop engaging content.

Programme Structure

Courses include:

  • Human Information Behaviour
  • Research Methods
  • Advanced Topics in Communication
  • Advanced Social Media Marketing
  • Visual Communication Design
  • Machine Learning

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

  • Minimum second-class Honours degree or international equivalent. Applicants without these qualifications but possessing other qualifications including significant relevant work experience may also be considered.
  • If you don’t currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry.
  • Explore INTO Stirling programmes to see the pathway and pre-masters routes available for this course and others at the University of Stirling.

Tuition Fee

To alway see correct tuition fees
  • International

    19645 GBP/year
    Tuition Fee
    Based on the tuition of 19645 GBP per year during 12 months.
  • National

    8700 GBP/year
    Tuition Fee
    Based on the tuition of 8700 GBP per year during 12 months.

£8,700: Students from the Republic of Ireland

Living costs for Stirling

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Digital Media and Communication
University of Stirling


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