Overview
Through the experiential learning of the Social Media Marketing program of Saint Leo University students gain confidence in advanced marketing data analysis tools and frameworks.
The increase of businesses using social media marketing has created new ways to identify, contact, interact, and satisfy consumers. We have reached the point where we have access to huge amounts of data that were inconceivable ten years ago. This creates opportunities to gain new insights and to improve decision-making in all activities, including business. These developments have also created a demand for managers with the technological and conceptual skills to understand and apply these technologies, and to take advantage of the existing data. “Big Data” is revolutionizing science, politics, entertainment, art, sports, the environment, social life, and business.
Graduates of our Social Media Marketing MBA are able to conduct traditional marketing research, as well as web and social media analytics using the latest data mining techniques. In addition, they will learn how to integrate all these findings into comprehensive marketing strategies using both the traditional and the new online tools.
Expected Program Outcomes
As a result of successfully completing the Specialization, the graduate will be expected to:
- Critique a company's social media and online marketing strategies.
- Design online marketing strategies, including gamification, social media, and web design decision.
- Select the appropriate web analytics metrics to measure variables critical to a brand's success.
- Identify the appropriate web analytics tools and methods to capture online the appropriate metrics for assessing the effectiveness and efficiency of marketing activities.
- Apply the appropriate traditional marketing research methods to measure variables critical to a brand's success.
Programme Structure
Courses include:- Marketing
- Marketing Research
- Gamification Applications in Marketing
- Digital Storytelling and Crisis Management
- Web Analytics
- Social Media Marketing
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Submit your application at least 60 days prior to the beginning of the term in which you wish to enroll.
Language
Check IELTS test dates and locations. Book an IELTS test now!
Credits
Delivered
Disciplines
Master in Business Administration (MBA) Digital Marketing View 111 other Masters in Digital Marketing in United StatesWhat students do after studying
Academic requirements
English requirements
Check IELTS test dates and locations. Book an IELTS test now!
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Saint Leo University and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
- A bachelor's degree from a regionally accredited college or university.
- A minimum of two years of professional work experience.
- A minimum 3.0/4.0 GPA in last 60 hours of coursework from a regionally accredited college or university.
- If the applicant has less than 3.0/4.0 GPA, a minimum GMAT score of 500 can be used to meet this criteria.
- All international candidates for admission must prove English language proficiency.
Tuition Fee
-
International
24120 USD/yearTuition FeeBased on the tuition of 670 USD per credit during 12 months. -
National
24120 USD/yearTuition FeeBased on the tuition of 670 USD per credit during 12 months. -
In-State
24120 USD/yearTuition FeeBased on the tuition of 670 USD per credit during 12 months.
Living costs for Florida City
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Social Media Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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