M.B.A. On Campus Online

Social Media Marketing

Saint Leo University

12 months
22200 USD/year
22200 USD/year
Tuition fee
Apply date
Start date


The Social Media Marketing program of Saint Leo University is centered on the rapidly evolving, data-driven business world in which we live. The curriculum is designed to provide students with the critical knowledge and skills for gaining marketing insights to better influence business decisions.


Through the experiential learning of the Social Media Marketing program of Saint Leo University students gain confidence in advanced marketing data analysis tools and frameworks.

The increase of businesses using social media marketing has created new ways to identify, contact, interact, and satisfy consumers. We have reached the point where we have access to huge amounts of data that were inconceivable ten years ago. This creates opportunities to gain new insights and to improve decision-making in all activities, including business. These developments have also created a demand for managers with the technological and conceptual skills to understand and apply these technologies, and to take advantage of the existing data. “Big Data” is revolutionizing science, politics, entertainment, art, sports, the environment, social life, and business.

Graduates of our Social Media Marketing MBA are able to conduct traditional marketing research, as well as web and social media analytics using the latest data mining techniques. In addition, they will learn how to integrate all these findings into comprehensive marketing strategies using both the traditional and the new online tools.

Expected Program Outcomes

As a result of successfully completing the Specialization, the graduate will be expected to:

  • Critique a company's social media and online marketing strategies.
  • Design online marketing strategies, including gamification, social media, and web design decision.
  • Select the appropriate web analytics metrics to measure variables critical to a brand's success.
  • Identify the appropriate web analytics tools and methods to capture online the appropriate metrics for assessing the effectiveness and efficiency of marketing activities.
  • Apply the appropriate traditional marketing research methods to measure variables critical to a brand's success.

Programme Structure

Courses include:
  • Marketing
  • Marketing Research
  • Gamification Applications in Marketing
  • Digital Storytelling and Crisis Management
  • Web Analytics
  • Social Media Marketing

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


30 alternative credits


On Campus, Online

Academic requirements

GPA admission requirements GPA
GMAT admission requirements GMAT

Other requirements

General requirements

  • A bachelor's degree from a regionally accredited college or university.
  • A minimum of two years of professional work experience.
  • A minimum 3.0/4.0 GPA in last 60 hours of coursework from a regionally accredited college or university.
  • If the applicant has less than 3.0/4.0 GPA, a minimum GMAT score of 500 can be used to meet this criteria.
  • All international candidates for admission must prove English language proficiency.

Tuition Fee

To alway see correct tuition fees
  • International

    22200 USD/year
    Tuition Fee
    Based on the tuition of 740 USD per credit during 12 months.
  • National

    22200 USD/year
    Tuition Fee
    Based on the tuition of 740 USD per credit during 12 months.

Living costs for Florida City

900 - 1400 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Social Media Marketing
Saint Leo University


Go to your profile page to get personalised recommendations!