Located in Geneva, one of the most important Luxury platform, hosting well known luxury brands also means being in the optimal place to observe the best practices as well as the opportunity to meet with some of the most important managers in this business.
From a product excellence culture, Luxury has shifted to a worldwide distribution and digital culture, where customer experience is key and distribution networks are strongly connected. The Luxury Marketing from CREA - INSEEC U. curriculum is designed to give you the theoretical knowledge for managerial excellence, whilst a practice perspective within the program enables you to test knowledge gained and skills learned in the classroom
To embrace this new complexity, the program is articulated around three main modules, each complementing the other:
Branding and Image, Culture and Creation, Connected Consumer Experience. We prepare future leaders to be multi tasking, capable of blending an in-depth understanding of today’s situation with a coherent vision for tomorrow.
Intense lifetime experience that maximizes learning opportunities in a limited scope of time. It is a one-year program with a practical and innovative curriculum, catering the realities of the ever-changing business by encouraging students to always have a critical perspective going beyond conventional business models and look at tomorrow with its challenges and opportunities.
Working in the luxury goods field is not limited to creating perfume, jewellery or clothing. One still needs to know how to develop a brand image, manage scarcity in the market to maintain a share of the dream that a luxury vehicle produces.
- Strategy & Communication
- Online Luxury
- Styles, Trends & Forecasts
- Discovery trips
- 10 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Master I – Program
- Period: October 7th – February 13th
Master II – Program
- Period: March 2nd – July 2nd + Internship + Thesis
DisciplinesMarketing Fashion, Textiles and Luxury Goods Digital Marketing View 10 other Masters in Fashion, Textiles and Luxury Goods in Switzerland
Bachelor’s degree ( or equivalent ) and a good English level ( TOEFL level or equivalent )
International9000 EUR/moduleTuition FeeBased on the original amount of 9000 EUR per module and a duration of 10 months.
EU/EEA9000 EUR/moduleTuition FeeBased on the original amount of 9000 EUR per module and a duration of 10 months.
- Course price: 9’000€
Master II – Program
- Course price: 10’500€ ( including 1 trip in Europe )
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.