The Master in Luxury Marketing offered by the CREA - INSEEC U. combines theory, workshops and networking with an open vision of the world. The course has been developed in co-operation with leading players in the luxury world (LVMH, Lacoste, Chopard, Caran d’Ache, Nespresso, Audemars Piguet, La Réserve, etc.) and includes two trips in Europe and a week of lectures on our Monaco and Shanghai campuses.
Located in Geneva, one of the most important Luxury platform, hosting well known luxury brands also means being in the optimal place to observe the best practices as well as the opportunity to meet with some of the most important managers in this business.
From a product excellence culture, Luxury has shifted to a worldwide distribution and digital culture, where customer experience is key and distribution networks are strongly connected. The curriculum is designed to give you the theoretical knowledge for managerial excellence, whilst a practice perspective within the program enables you to test knowledge gained and skills learned in the classroom
To embrace this new complexity, the program is articulated around three main modules, each complementing the other:Branding and Image, Culture and Creation, Connected Consumer Experience. We prepare future leaders to be multi tasking, capable of blending an in-depth understanding of today’s situation with a coherent vision for tomorrow.
Intense lifetime experience that maximizes learning opportunities in a limited scope of time. It is a one-year program with a practical and innovative curriculum, catering the realities of the ever-changing business by encouraging students to always have a critical perspective going beyond conventional business models and look at tomorrow with its challenges and opportunities.
The programme combines theory, workshops and networking with an open vision of the world. The course has been developed in co-operation with leading players in the luxury world (LVMH, Lacoste, Prada, Chopard, Caran d’Ache, Nespresso, Audemars Piguet, La Réserve, etc.) and includes two trips in Europe and a week of lectures on our Monaco and Shanghai campuses.The course is articulated around three main pillars:
– Branding & Image
– Connected Consumer Experience
– Culture & Creation
This programme requires students to demonstrate proficiency in English.
The 5-month business internship (or professional activity) must be approved by the school and carried out during the course
Fees for 18-month course: CHF 25,000
Fees include 1 European trip. The international trip (example: Shanghai) is an optional extra cost: CHF 3’000.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check the programme website for information about funding options.
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