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Luxury Marketing

CREA - INSEEC U.

M.A.
10 months
Duration
9000 EUR/module
9000 EUR/module
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

 The International Master in Luxury Marketing from CREA - INSEEC U. has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. 

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Overview

Located in Geneva, one of the most important Luxury platform, hosting well known luxury brands also means being in the optimal place to observe the best practices as well as the opportunity to meet with some of the most important managers in this business.

From a product excellence culture, Luxury has shifted to a worldwide distribution and digital culture, where customer experience is key and distribution networks are strongly connected. The Luxury Marketing from CREA - INSEEC U. curriculum is designed to give you the theoretical knowledge for managerial excellence, whilst a practice perspective within the program enables you to test knowledge gained and skills learned in the classroom

To embrace this new complexity, the program is articulated around three main modules, each complementing the other:

Branding and Image, Culture and Creation, Connected Consumer Experience. We prepare future leaders to be multi tasking, capable of blending an in-depth understanding of today’s situation with a coherent vision for tomorrow.

Intense lifetime experience that maximizes learning opportunities in a limited scope of time. It is a one-year program with a practical and innovative curriculum, catering the realities of the ever-changing business by encouraging students to always have a critical perspective going beyond conventional business models and look at tomorrow with its challenges and opportunities. 

Career

Working in the luxury goods field is not limited to creating perfume, jewellery or clothing. One still needs to know how to develop a brand image, manage scarcity in the market to maintain a share of the dream that a luxury vehicle produces.

Programme Structure

Courses include:

  • Strategy & Communication
  • Online Luxury
  • Styles, Trends & Forecasts
  • Discovery trips

Key information

Duration

  • Full-time
    • 10 months

Start dates & application deadlines

More details

Master I – Program

  • Period: October 7th – February 13th

Master II – Program

  • Period: March 2nd – July 2nd + Internship + Thesis

Language

English
IELTS or TOEFL needed

Credits

120 ECTS

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
PTE admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

Bachelor’s degree ( or equivalent ) and a good English level ( TOEFL level or equivalent )

Tuition Fee

  • International

    9000 EUR/module
    Tuition Fee
    Based on the original amount of 9000 EUR per module and a duration of 10 months.
  • EU/EEA

    9000 EUR/module
    Tuition Fee
    Based on the original amount of 9000 EUR per module and a duration of 10 months.
Master I – Program
  • Course price: 9’000€

Master II – Program

  • Course price: 10’500€ ( including 1 trip in Europe )

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Luxury Marketing M.A.
-
CREA - INSEEC U.

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