Studyportals

Luxury Marketing

CREA - INSEEC U.

M.A.
18 months
Duration
23800 EUR/year
23800 EUR/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

 The International Master in Luxury Marketing from CREA - INSEEC U. has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. 

Overview

Located in Geneva, one of the most important Luxury platform, hosting well known luxury brands also means being in the optimal place to observe the best practices as well as the opportunity to meet with some of the most important managers in this business.

From a product excellence culture, Luxury has shifted to a worldwide distribution and digital culture, where customer experience is key and distribution networks are strongly connected. The Luxury Marketing from CREA - INSEEC U. curriculum is designed to give you the theoretical knowledge for managerial excellence, whilst a practice perspective within the program enables you to test knowledge gained and skills learned in the classroom

To embrace this new complexity, the program is articulated around three main modules, each complementing the other:

Branding and Image, Culture and Creation, Connected Consumer Experience. We prepare future leaders to be multi tasking, capable of blending an in-depth understanding of today’s situation with a coherent vision for tomorrow.

Intense lifetime experience that maximizes learning opportunities in a limited scope of time. It is a one-year program with a practical and innovative curriculum, catering the realities of the ever-changing business by encouraging students to always have a critical perspective going beyond conventional business models and look at tomorrow with its challenges and opportunities. 

Career

Working in the luxury goods field is not limited to creating perfume, jewellery or clothing. One still needs to know how to develop a brand image, manage scarcity in the market to maintain a share of the dream that a luxury vehicle produces.

Programme Structure

Courses include:

  • Strategy & Communication
  • Online Luxury
  • Styles, Trends & Forecasts
  • Discovery trips

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

More details

Master I – Program

  • Period: October 7th – February 13th

Master II – Program

  • Period: March 2nd – July 2nd + Internship + Thesis

Language

English

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Bachelor’s degree ( or equivalent ) and a good English level ( TOEFL level or equivalent )

Tuition Fee

  • International

    23800 EUR/year
    Tuition Fee
    Based on the original amount of 23800 EUR per year and a duration of 18 months.
  • EU/EEA

    23800 EUR/year
    Tuition Fee
    Based on the original amount of 23800 EUR per year and a duration of 18 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Luxury Marketing
-
CREA - INSEEC U.

Wishlist