• Application Deadline
  • 10 months
    Duration
 The International Master in Luxury Marketing from CREA - INSEEC U. has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. 

About

Located in Geneva, one of the most important Luxury platform, hosting well known luxury brands also means being in the optimal place to observe the best practices as well as the opportunity to meet with some of the most important managers in this business.

From a product excellence culture, Luxury has shifted to a worldwide distribution and digital culture, where customer experience is key and distribution networks are strongly connected. The Luxury Marketing from CREA - INSEEC U. curriculum is designed to give you the theoretical knowledge for managerial excellence, whilst a practice perspective within the program enables you to test knowledge gained and skills learned in the classroom

To embrace this new complexity, the program is articulated around three main modules, each complementing the other:

Branding and Image, Culture and Creation, Connected Consumer Experience. We prepare future leaders to be multi tasking, capable of blending an in-depth understanding of today’s situation with a coherent vision for tomorrow.

Intense lifetime experience that maximizes learning opportunities in a limited scope of time. It is a one-year program with a practical and innovative curriculum, catering the realities of the ever-changing business by encouraging students to always have a critical perspective going beyond conventional business models and look at tomorrow with its challenges and opportunities. 

Career

Working in the luxury goods field is not limited to creating perfume, jewellery or clothing. One still needs to know how to develop a brand image, manage scarcity in the market to maintain a share of the dream that a luxury vehicle produces.

Programme Structure

Courses include:

  • Strategy & Communication
  • Online Luxury
  • Styles, Trends & Forecasts
  • Discovery trips

Detailed Programme Facts

  • More details:

    Master I – Program

    • Period: October 7th – February 13th

    Master II – Program

    • Period: March 2nd – July 2nd + Internship + Thesis
  • Programme intensity Full-time
    • Full-time duration 10 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Bachelor’s degree ( or equivalent ) and a good English level ( TOEFL level or equivalent )

Tuition Fee

  • International

    9000 EUR/module
    Tuition Fee
    Based on the original amount of 9000 EUR per module and a duration of 10 months.
  • EU/EEA

    9000 EUR/module
    Tuition Fee
    Based on the original amount of 9000 EUR per module and a duration of 10 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
Master I – Program
  • Course price: 9’000€

Master II – Program

  • Course price: 10’500€ ( including 1 trip in Europe )

Living costs for Genève

  • 1925 - 2850 CHF/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Luxury Marketing
Visit programme website

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