• Anytime
    Application Deadline
  • 18 months
    Duration
The International Master in Luxury Marketing at CREA - INSEEC U. has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules related to new consumer’s perception, challenges for retail environment as well as online services and CRM. 

About

The Master in Luxury Marketing offered by the CREA - INSEEC U. combines theory, workshops and networking with an open vision of the world. The course has been developed in co-operation with leading players in the luxury world (LVMH, Lacoste, Chopard, Caran d’Ache, Nespresso, Audemars Piguet, La Réserve, etc.) and includes two trips in Europe and a week of lectures on our Monaco and Shanghai campuses.

Located in Geneva, one of the most important Luxury platform, hosting well known luxury brands also means being in the optimal place to observe the best practices as well as the opportunity to meet with some of the most important managers in this business.

From a product excellence culture, Luxury has shifted to a worldwide distribution and digital culture, where customer experience is key and distribution networks are strongly connected. The curriculum is designed to give you the theoretical knowledge for managerial excellence, whilst a practice perspective within the program enables you to test knowledge gained and skills learned in the classroom

To embrace this new complexity, the program is articulated around three main modules, each complementing the other:Branding and Image, Culture and Creation, Connected Consumer Experience. We prepare future leaders to be multi tasking, capable of blending an in-depth understanding of today’s situation with a coherent vision for tomorrow.

Intense lifetime experience that maximizes learning opportunities in a limited scope of time. It is a one-year program with a practical and innovative curriculum, catering the realities of the ever-changing business by encouraging students to always have a critical perspective going beyond conventional business models and look at tomorrow with its challenges and opportunities. 

Possible careers:

  • Marketing Manager
  • Product Manager
  • Communications Manager
  • Brand Manager
  • Visual Merchandiser
  • CRM Manager
  • PR Manager
  • Strategic Planner
  • Community Manager

Programme Structure

The programme combines theory, workshops and networking with an open vision of the world. The course has been developed in co-operation with leading players in the luxury world (LVMH, Lacoste, Prada, Chopard, Caran d’Ache, Nespresso, Audemars Piguet, La Réserve, etc.) and includes two trips in Europe and a week of lectures on our Monaco and Shanghai campuses.

The course is articulated around three main pillars:

– Branding & Image

– Connected Consumer Experience

– Culture & Creation

Detailed Programme Facts

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

  • Applicants must hold a Bachelor’s degree, a national diploma in marketing, communication or public relations, a CFC (State Certificate of Proficiency) in marketing, communication (professional experience required) or an equivalent.
  • The 5-month business internship (or professional activity) must be approved by the school and carried out during the course

Tuition Fee

  • International Applies to you

    13000 EUR/year
    Tuition Fee
    Based on the original amount of 13000 EUR per year and a duration of 18 months.
  • EU/EEA Applies to you

    13000 EUR/year
    Tuition Fee
    Based on the original amount of 13000 EUR per year and a duration of 18 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Fees for 18-month course: CHF 25,000

Fees include 1 European trip. The international trip (example: Shanghai) is an optional extra cost: CHF 3’000.

Living costs for Genève

  • 1925 - 2850 CHF/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.