Strategic Marketing, M.Sc. | Online (optional) | Bellevue University | Bellevue, United States
12 months
630 USD/credit 22680 USD/year
630 USD/credit 22680 USD/year
Tuition fee
Apply date
Start date


If you’re currently a marketing professional looking to expand your leadership opportunities, or in a related field ready to embark on a new career in marketing management, choose the Strategic Marketing program at Bellevue University.


The in-class or online Strategic Marketing program at Bellevue University will prepare you to think strategically. You will learn to:

  • Analyze data to determine market demand for products and services
  • Identify potential customers and influences on buyer behavior
  • Recognize new market opportunities
You will also expand your knowledge and skills in key areas such as:
  • Advertising and promotion strategies
  • Integration of digital marketing strategies with traditional marketing channels
  • Qualitative and quantitative analysis
  • Development of pricing strategies
  • Brand management

You'll benefit from the hands-on application of strategies with the goal of maximizing your firm's share of the market. In practicing and applying what you’ve learned, you'll increase your confidence so that you’ll be prepared to take on new challenges.

Our MS in Strategic Marketing is offered in the cohort format. This means you’ll take one course at a time. You’ll progress from start to finish with a tight-knit group of peers and faculty with industry experience who each contribute unique professional backgrounds and experiences.

Program Outcomes

Bellevue University’s Strategic Marketing Master's degree, online or in-class, will enable you to design data-driven marketing programs that solidify a brand, achieve financial goals, and ultimately help your company gain a competitive advantage.

At successful completion of the Master of Science in Strategic Marketing, graduates will form the following sets of skills:
  • Problem Solving: Demonstrate problem solving and critical thinking skills in order to be successful in the business world.
  • Communication: Exhibit effective communication skills and professionalism when working with others in a business setting.
  • Interpersonal Skills and Business Ethics: Demonstrate effective interpersonal skills and an appreciation of business ethics.
  • Apply Content Knowledge: Demonstrate the ability to apply content knowledge to create value as business leaders in an organization.

Programme Structure

Courses include: 

  • Marketing Strategies
  • Buyer Behavior
  • Strategic Internet Marketing 
  • Ethical and Legal Issues in Marketing 
  • Marketing Analytics 
  • Qualitative Analysis

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


36 SCH


On Campus, Online

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

For admission to Bellevue University, applicants must:

  • Possess a bachelor’s or master’s degree from a regionally accredited college or university, or a U.S. equivalent degree from a nationally or internationally accredited college or university.
  • Have maintained a GPA of 2.5 or better from the most recent 60 credits of coursework earned toward the bachelor’s degree or have maintained a GPA of 3.0 or better in previous graduate level coursework earned toward the graduate degree.

Tuition Fee

To alway see correct tuition fees
  • International

    22680 USD/year
    Tuition Fee
    Based on the tuition of 630 USD per credit during 12 months.
  • National

    22680 USD/year
    Tuition Fee
    Based on the tuition of 630 USD per credit during 12 months.

Living costs for Bellevue

1018 - 1570 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Marketing
Bellevue University
Strategic Marketing
Bellevue University


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