Strategic Marketing

Overview

The in-class or online Strategic Marketing program at Bellevue University will prepare you to think strategically. You will learn to:

• Analyze data to determine market demand for products and services
• Identify potential customers and influences on buyer behavior
• Recognize new market opportunities

• Advertising and promotion strategies
• Integration of digital marketing strategies with traditional marketing channels
• Qualitative and quantitative analysis
• Development of pricing strategies
• Brand management

You'll benefit from the hands-on application of strategies with the goal of maximizing your firm's share of the market. In practicing and applying what you’ve learned, you'll increase your confidence so that you’ll be prepared to take on new challenges.

Our MS in Strategic Marketing is offered in the cohort format. This means you’ll take one course at a time. You’ll progress from start to finish with a tight-knit group of peers and faculty with industry experience who each contribute unique professional backgrounds and experiences.

Program Outcomes

Bellevue University’s Strategic Marketing Master's degree, online or in-class, will enable you to design data-driven marketing programs that solidify a brand, achieve financial goals, and ultimately help your company gain a competitive advantage.

• Problem Solving: Demonstrate problem solving and critical thinking skills in order to be successful in the business world.
• Communication: Exhibit effective communication skills and professionalism when working with others in a business setting.
• Interpersonal Skills and Business Ethics: Demonstrate effective interpersonal skills and an appreciation of business ethics.
• Apply Content Knowledge: Demonstrate the ability to apply content knowledge to create value as business leaders in an organization.