M.Sc. On Campus Online

Strategic Marketing

Bellevue University

12 months
595 USD/credit 21420 USD/year
595 USD/credit 21420 USD/year
Tuition fee
Apply date
Start date


If you’re currently a marketing professional looking to expand your leadership opportunities, or in a related field ready to embark on a new career in marketing management, choose the Strategic Marketing program at Bellevue University.


The in-class or online Strategic Marketing program at Bellevue University will prepare you to think strategically. You will learn to:

  • Analyze data to determine market demand for products and services
  • Identify potential customers and influences on buyer behavior
  • Recognize new market opportunities
You will also expand your knowledge and skills in key areas such as:
  • Advertising and promotion strategies
  • Integration of digital marketing strategies with traditional marketing channels
  • Qualitative and quantitative analysis
  • Development of pricing strategies
  • Brand management

You'll benefit from the hands-on application of strategies with the goal of maximizing your firm's share of the market. In practicing and applying what you’ve learned, you'll increase your confidence so that you’ll be prepared to take on new challenges.

Our MS in Strategic Marketing is offered in the cohort format. This means you’ll take one course at a time. You’ll progress from start to finish with a tight-knit group of peers and faculty with industry experience who each contribute unique professional backgrounds and experiences.

Program Outcomes

Bellevue University’s Strategic Marketing Master's degree, online or in-class, will enable you to design data-driven marketing programs that solidify a brand, achieve financial goals, and ultimately help your company gain a competitive advantage.

At successful completion of the Master of Science in Strategic Marketing, graduates will form the following sets of skills:
  • Problem Solving: Demonstrate problem solving and critical thinking skills in order to be successful in the business world.
  • Communication: Exhibit effective communication skills and professionalism when working with others in a business setting.
  • Interpersonal Skills and Business Ethics: Demonstrate effective interpersonal skills and an appreciation of business ethics.
  • Apply Content Knowledge: Demonstrate the ability to apply content knowledge to create value as business leaders in an organization.

Programme Structure

Courses include: 

  • Marketing Strategies
  • Buyer Behavior
  • Strategic Internet Marketing 
  • Ethical and Legal Issues in Marketing 
  • Marketing Analytics 
  • Qualitative Analysis

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


TOEFL admission requirements TOEFL® IBT


36 alternative credits


On Campus, Online

Academic requirements

GPA admission requirements GPA

English requirements

TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

  • Completed Application Form
  • $100 Application Fee (non-refundable)
  • An official evaluation of foreign credentials: Must be completed by an approved National Association of Credential Evaluation Services (NACES) member which includes, but is not limited to Educational Credential Evaluators (ECE) and World Education Services (WES). Students who wish to transfer credit to Bellevue University will need to order a course-by-course evaluation.
  • Verification of funds to show sufficient funds to study in the United States. The financial documents must meet the following criteria:
  • Affidavit of Support Form

Tuition Fee

To alway see correct tuition fees
  • International

    21420 USD/year
    Tuition Fee
    Based on the tuition of 595 USD per credit during 12 months.
  • National

    21420 USD/year
    Tuition Fee
    Based on the tuition of 595 USD per credit during 12 months.

Living costs for Bellevue

1018 - 1570 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

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Strategic Marketing
Bellevue University


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