Studyportals
M.Sc. Online

Strategic Marketing Communications (Online)

12 months
Duration
64350 USD/year
64350 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The MS in Strategic Marketing Communications (Online) at Fordham University prepares you to help 21st-century organizations communicate more effectively. You will learn integrated approaches to growing and maintaining a brand while telling purposeful stories that grab — and keep — your audience’s attention.

Overview

Customers today are savvier than ever, and they seek product experiences that are relevant to their identities. As a marketing and communications professional, you need to utilize a variety of approaches, such as purpose-driven campaigns, content marketing, and storytelling to build sustainable relationships between brands and consumers while adding value to their lives.

Our MS in Strategic Marketing Communications (Online) program at Fordham University was specifically developed to help you meet this new challenge. As a student, you’ll build on your background in the field to create compelling consumer engagement. You’ll learn to strategically align the latest in marketing and media communications efforts to build meaningful and lasting relationships with consumers in the new digital landscape. By incorporating real-world cases and situations that mirror the business challenges you encounter every day, the online program is the perfect setting to test and hone strategies that you can use to improve your organization or move upward into a new role.

Features

We believe there is no better place to study marketing, public relations, and communications than New York City. The Gabelli School is located in the heart of this global media hub and the online courses of the MS in Strategic Marketing Communications program connect you with the people, companies, and ideas that are moving us forward in the 21st century.

As a Gabelli School student, you will attend a residency experience in New York, where you will hear from business leaders and network with students and faculty who have worked for some of the world’s most esteemed companies. The Residency is part of our whole-person approach to education, which fosters critical thinking about your goals, values, and career.

Programme Structure

Courses include:

  • Marketing in the Digital Age
  • Understanding Digital Consumer
  • Crisis Communication and Leadership Strategies
  • Contemporary Research Methods
  • Persuasive Corporate Communication
  • Sponsorship
  • Integrated Marketing Communications
  • Social and Digital Media
  • Advanced Business Communication
  • Marketing Strategy

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

33 SCH

Delivered

Online
  • Fully structured
  • No Attendance
  • Continuous support with feedback on request
  • Individual work/assignments (with online group discussions), Online group works/assignments

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Master of Science in Strategic Marketing Communications applicants are required to have at least three years of demonstrated full-time professional experience in marketing, advertising, public relations, communications, media, or a related field. They must also hold a bachelor’s degree from an accredited college or university.
  • Submit a current, detailed résumé that includes your professional work experience (full-time, internship, etc.), academic background, and any volunteer experiences.
  • Unofficial transcripts may be uploaded to start the application review process. Upon admission, you will be required to submit official transcripts.
  • Two essays are required and a third essay is optional. The essay prompts are available in the online application.

  • After you have submitted your application, an admissions officer will contact you to schedule the required online admissions interview.
  • One letter from a professional reference is required.

Tuition Fee

To alway see correct tuition fees
  • International

    64350 USD/year
    Tuition Fee
    Based on the tuition of 64350 USD for the full programme during 12 months.
  • National

    64350 USD/year
    Tuition Fee
    Based on the tuition of 64350 USD for the full programme during 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Marketing Communications (Online)
-
Fordham University

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