24 months
Duration
11990 EUR/year
10690 EUR/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

By taking the Marketing and Digital Business program from ESDES Lyon Business School you manage the tools and skills of marketing and digital communication for companies evolving in an international context, in B2C and in B2B.

Visit the official programme website for more information

Overview

Studying at Master’s level allows you to choose your specialization path, to become an expert in your chosen field. The MasterClasses chosen each semester offer advanced teaching to strengthen this expertise and clarify your professional project.

The Digital and Marketing Business specialization is full-time and 100% in English.

Objectives

  • Provide students with a critical mindset on marketing activities
  • Gain solid experience in marketing strategy (theory) and its implementation (practice) in a digital environment.
  • Master digital marketing and communication tools and skills
  • Understand the digital transformation of business data and evolving market places

Highlights

  • The Marketing and Digital Business program from ESDES Lyon Business School is a program structured around the main activities of a typical marketing agency, a consulting company or a marketing department. 
  • Experience the reality of the business world throughout the two years with projects carried out for companies, in the context of different courses, and two 6-month internships
  • Real life projects with local and international companies
  • Project management skills involving skills and theory from multiple courses

Programme Structure

Courses include:

  • Inbound marketing
  • Brand Management
  • Product Marketing
  • Google analytics & tag manager
  • Graphics for Web Design
  • Search Marketing
  • Data Management
  • Financial Management

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • The candidate must currently be finishing or have already completed their third year of a bachelor degree (equivalent to 180 ECTS credits).
  • After receiving the application, including supporting documents, the admissions board will review the complete file. Candidates will then be invited for a personal interview by Skype.
  • After the interview, the final admission results will be communicated by email.

Tuition Fee

To alway see correct tuition fees
  • International

    11990 EUR/year
    Tuition Fee
    Based on the tuition of 11990 EUR per year during 24 months.
  • EU/EEA

    10690 EUR/year
    Tuition Fee
    Based on the tuition of 10690 EUR per year during 24 months.

Living costs for Lyon

891 - 1300 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Digital Business
-
ESDES Lyon Business School

Wishlist

Go to your profile page to get personalised recommendations!