Studyportals Study cover for Digital Marketing and Sales

Digital Marketing and Sales 

KEDGE Business School

M.Sc. On Campus
18 months
Duration
11000 EUR/year
11000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The MSc in Digital Marketing and Sales at KEDGE Business School prepares professionals who will progress in a digital ecosystem where the functions require an excellent capacity for adaptation. The instructive approach of the MSc, which includes an e-business component, combines strategy, technique, design, digital marketing and e-commerce performance. 

Visit the official programme website for more information

Overview

Training Agile Digital Marketers

You will discover in depth the overall digital marketing world focusing on the competences and knowledge you will need to build and put into action strategies with high added value for companies. The programme focuses on themes likes social media marketing, data analytics, digital strategy & content marketing, e-commerce management activities.

The Digital Marketing and Sales programme offered by KEDGE Business School  has a strong industry orientation & partnership approach with companies such as Oxatis, Aix-Marseille French Tech, Kaporal and Dentsu, Digitick, The Wagon, Vente-privée, Digital Virgo... It will give you the competencies required by today’s employers and opportunities to access to a position at a strategic and tactical level. 

You can benefits from careers into the industry or sub-discipline of marketing that really interests you like Digital Marketing Analyst, Social Media Manager, Communities and Social Media Specialist, E-CRM Project manager

Careers

  • Head of Digital Marketing
  • Head of E-Commerce
  • Head of Digital Customer Experience
  • E-Commerce Manager
  • Digital Communication Manager
  • Digital Strategy Consultant
  • Traffic and Acquisition Manager
  • E-Business Commercial Engineer
  • User Experience Manager
  • Web Product Manager
  • Digital Product Manager
  • Digital Marketing Product Manager
  • E-CRM Project Manager
  • Digital Web Sales
  • Social Media Manager
  • Traffic Manager

Programme Structure

Courses include:

  • NICT law and IT Security
  • Business Model & Digital Economy
  • Digital Management Project
  • E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
  • CMS E-commerce and Search Engine Optimisation (Technique)
  • UX Design and Web Ergonomics
  • Graphic design (Indesign/Photoshop/Video/Infographics)
  • Digital Strategy & Content Marketing (Inbound, Brand Content)
  • Social Media (Community Management and SMO) and Influence Marketing
  • Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

More details

The selection period will be close as soon as the programm will get his quota of new students for the school year.

Language

English

Delivered

On Campus

Academic requirements

GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
Required
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
85
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • For the students entering in specialisation course (short track), first master validated or international bachelor diploma (master degree corresponding to 4 years of studying) or equivalent of 240 ECTS score. 
Documents:
  • CV
  • Copy of your passport
  • Highest degree certification
  • Certificate of achievement or transcript of your current studies
  • 120 euros of application fee to pay online to send your application. 

Not Mandatory:

  • Other degree
  • Recommandation/Cover letter
  • University/school certificate
  • GMAT / GRE score will be to the candidate’s advantage

Tuition Fee

  • International

    11000 EUR/year
    Tuition Fee
    Based on the original amount of 16500 EUR for the full programme and a duration of 18 months.
  • EU/EEA

    11000 EUR/year
    Tuition Fee
    Based on the original amount of 16500 EUR for the full programme and a duration of 18 months.

Long Track: 5 academic semesters

  • Preparatory Year : €8,500
  • MSc : €16,500

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Digital Marketing and Sales
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KEDGE Business School

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