About

Designed for students who have undergraduate experience in areas like business management and fashion merchandising, this Innovation MBA - Marketing concentration at Thomas Jefferson University provides insight to better understand consumer behavior and develops skills to analyze demand and market segments.

Overview

In the Innovation MBA - Marketing program from Thomas Jefferson University, you will engage in global business by directly working in teams with students in other countries to develop business plans and find solutions to problems in emerging markets – an amazing experience many MBA graduates will never get to have.

Highlights

Learn how to plan and conduct dependable market research trials to guide product development and achieve sales goals.

Develop a thorough understanding of consumer behavior enabling you to inform the business process and direct promotion and advertising.

Put your skills to the test through team projects with companies like Johnson & Johnson or Verizon.

Gain real-world experience in internships or special projects at your workplace.

Programme Structure

Courses included:

Qualitative and Quantitative Marketing Research

Promotion Management

Career Jumpstart Internship

Statistical Analysis for Business Decisions

Business Model Innovation

Managing Innovative People and Teams

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2022-06-26 00:00:00
- Apply before 2022-06-01 00:00:00
Starting 2022-08-22 00:00:00
- Apply before 2022-08-01 00:00:00 , National
Starting 2023-01-11 00:00:00
- Apply before 2022-12-01 00:00:00 , National
- Apply before 2022-10-01 00:00:00 , International
Starting 2023-05-15 00:00:00
- Apply before 2023-04-01 00:00:00
Starting 2023-08-22 00:00:00
- Apply before 2023-05-15 00:00:00 , International

Language

English

Credits

30 SCH

30-46

Delivered

On Campus

Disciplines

Marketing Innovation Management View 329 other Masters in Marketing in United States

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Transcripts: Submit official undergraduate and graduate transcripts from all regionally accredited institutions you have attended and/or from which you earned credit.

Official transcripts can be sent electronically by the institution to enroll@jefferson.edu or mailed to the address above.

Résumé: A current professional résumé is required.

Tuition Fee

To alway see correct tuition fees

International

36780 USD/year

Tuition Fee

Based on the tuition of 1226 USD per credit during 12 months.
National

36780 USD/year

Tuition Fee

Based on the tuition of 1226 USD per credit during 12 months.

Living costs for Philadelphia

1313 - 2284 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Studyportals Scholarship Deadline: 30 June 2020

Apply and win up to €10000 to cover your tuition fees.

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