Studyportals

Digital Marketing Leadership

University of Aberdeen

M.Sc. Online
9 months
Duration
1625 GBP/module
1625 GBP/module
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The online MSc in Digital Marketing Leadership programme at University of Aberdeen is designed to meet the rapidly increasing role of Digital Marketing within the strategic, operational and marketing functions of organisations worldwide. 

Overview

Delivered online through high quality videos, webinar and discussion forums, Digital Marketing Leadership programme at University of Aberdeen provides flexibility for individuals to study at a pace that meets their own personal goals. For part time students the maximum length of the programme is 4 years.

Importantly, the programme utilises contextualised learning based around simulated market challenges. For example, early on in the programme students will follow an entrepreneur’s interactions with a practicing digital marketing consultancy, acquiring knowledge and insight into how a brief is interpreted and then met. This “theory into practice” approach will enable students to quickly add value to an organisation, with understanding not just of the theories and that underscore digital marketing, but also the challenges and techniques of digital marketing implementation.

Facilitating this theory into practice orientation, the programme uniquely combines the expertise and insight of the university’s faculty and a practicing digital marketing consultancy Jump Digital. 

Career

  • E-commerce Manager
  • Head of Digital Marketing
  • Head of Marketing

Programme Structure

Courses included:

  • Digital Marketplace and Strategy 
  • Digital Strategy and Digital Assets 
  • Executing A Digital Strategy 
  • Effective Consultancy and Project Management
  • Digital Futures 
  • Consultancy - Based Project 

Key information

Duration

  • Part-time
    • 9 months
    • Flexible

Start dates & application deadlines

Language

English

Credits

180 alternative credits

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

Qualifications

  • A good honours degree from a UK University (or equivalent qualification from a recognised institution for those with non-UK qualifications). 

OR

  • Substantial industry experience and a portfolio of training / achievement. Individuals seeking entry via this route will be required to provide a comprehensive CV detailing the experience, training and qualifications they have obtained to date. It is anticipated that all individuals applying via this route will be interviewed via Skype or an alternative technology.

Document Requirements

  • an up-to-date CV/Resumé
  •  Degree Transcript
  •  Personal Statement

Tuition Fee

  • International

    1625 GBP/module
    Tuition Fee
    Based on the original amount of 1625 GBP per module and a duration of 9 months.
  • EU/EEA

    1625 GBP/module
    Tuition Fee
    Based on the original amount of 1625 GBP per module and a duration of 9 months.

This programme is charged on a modular basis per 30 credits

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Our partners

Digital Marketing Leadership
-
University of Aberdeen

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