International Marketing

Overview

The International Marketing M.Sc programme offered by Jönköping University  has an emphasis on practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalisation of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now. 

All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class.

Career:

• The programme prepares you for an executive career in marketing taking on positions such as marketing manager, export manager/consultant, or international account manager.
• The programme also prepares students for doctoral research education.

Accreditation

• JIBS is double accredited by EQUIS and AACSB.