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Overview
The International Marketing programme offered by Jönköping University has an emphasis on practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.
Courses focus on consumer behavior, market research, marketing communications, international marketing and export, and globalisation of economic activity. The course contents mirror contemporary research and the situation companies experience right now.
All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international participation of students. This international atmosphere contributes to a broad perspective of the issues discussed in class.
After graduation
The programme prepares you for an executive career in marketing taking on positions such as marketing manager, export manager/consultant, or international account manager.
The programme also prepares students for doctoral research education.
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Visit official programme websiteProgramme Structure
Courses include:
- Contemporary Issues in International Marketing
- Consumer Behavior
- Marketing Research
- Market Communication in a Digital World
- Applied International Marketing
- Master's Thesis in Business Administration
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Credits
60 ECTS
Delivered
On Campus
Disciplines
Marketing Management, Organisation & Leadership International Business View 19 other Masters in International Business in SwedenExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 90
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5
Other requirements
General requirements
- The applicant must hold the minimum of a Bachelor’s degree (i.e. the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in one (or a combination) of the following areas: business administration, economics, commerce, industrial engineering and management, or equivalent.
- At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
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International
11838 EUR/yearTuition FeeBased on the original amount of 11838 EUR for the full programme and a duration of 12 months. -
EU/EEA
FreeTuition FeeBased on the original amount of 0 EUR for the full programme and a duration of 12 months.
- Total tuition fee: 120000 SEK
- Tuition fees do NOT apply for EU/EEA citizens or exchange students
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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