Studyportals
Master On Campus

Advertising

Academy of Art University

36 months
Duration
1191 USD/credit 35730 USD/year
1137 USD/credit 34110 USD/year
Unknown
Tuition fee
Anytime
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Apply date
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Start date

About

Award-winning art directors, copywriters, and creative strategists will show you how to create ideas that connect with people. Develop the thinking skills and tenacity it takes to create a competitive portfolio award-winning agencies look for as you earn your degree in the Advertising program of Academy of Art University.

Overview

Drawing on your life experiences, coupled with the artistic and technical skills you gain, in the Advertising program of Academy of Art University you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio.

Program Learning Outcomes

Graduate students will meet the following student performance criteria:

Strategic Communication

  • Develop strategic elements focused on the target customer, the product/service, and the market
  • Gather, assess, and apply relevant information, including historical research, to strategic work

Visual Communication

  • Use appropriate visual media, including freehand drawing, to convey essential elements
  • Apply appropriate design principles to strategic and creative work

Verbal Communication

  • Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process
  • Communicate verbally and in writing with a unique and versatile voice

Conceptual Thinking

  • Communicate relevant objectives through the use of appealing aesthetic choices
  • Think conceptually and execute projects beyond traditional advertising media
  • Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process

Professional Readiness

  • Present a sophisticated and original portfolio to acquire a job within the industry.
  • Articulate career goals and plan to achieve them
  • Communicate strategic conceptual and artistic goals at a professional level
  • Submit work according to professional presentation standards
  • Collaborate with other members of a creative team

Specialty Skills: Creative Strategy

  • Analyze social and cultural trends to identify patterns and potential implications
  • Evaluate a brand’s position from multiple perspectives.

Careers

Successful advertising careers require problem-solvers, which is why our hands-on degree programs provide aspiring advertising professionals a comprehensive problem-solving toolbox of marketable skills and training.

You’ll find our graduates enjoying roles as art directors, copywriters, creative strategists, content creators and others at leading companies. Who’s hiring our alumni? Companies like razorfish, Leo Burnett, Y&R, Ogilvy, AKQA, CP+B and more.

Art Director

Art directors are responsible for communicating a clear, unique, and interesting idea about a product or a brand. With copywriters, they drive the advertising industry.

Content Creator

Create, edit, and curate compelling work to supplement ads. You'll work with blogs, streaming videos, magazine articles, books, songs, and movies.

Copywriter

Copywriters craft messages and develop stories for all media so a product or brand can have an intriguing voice. Together with art directors, they form the creative teams that drive the advertising industry.

Creative Strategist

You'll manage information flow, conduct research, and inform and inspire the creative teams. You'll also help devise business strategies and guide clients to success.

Programme Structure

Courses include:
  • Digital Graphics
  • Perspectives in Advertising
  • Visual Storytelling: Editing for Short-Form Video Content
  • Art Direction
  • Copywriting Techniques
  • Brand Strategy

Key information

Duration

  • Full-time
    • 36 months

Start dates & application deadlines

Credits

90 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • College transcripts must show the classes/subjects, grades, credits and number of hours completed for each class
  • Applicants and sponsors must complete the Affidavit of Support Form
  • An art portfolio in your chosen discipline is required with detailed descriptions for all international graduate school applicants
  • An official bank letter (from student. family/parents/sponsor) must show a minimum balance of $42,000 USD or equivalent
  • We do not require TOEFL or IELTS scores and do not have a minimum score requirement
  • Photocopy of your valid passport
  • Photocopy of your 1-20, 1-94, or other visa document
  • If your transcripts are not in English. they must be translated and notarized

Tuition Fee

To alway see correct tuition fees
  • International

    35730 USD/year
    Tuition Fee
    Based on the tuition of 1191 USD per credit during 36 months.
  • National

    34110 USD/year
    Tuition Fee
    Based on the tuition of 1137 USD per credit during 36 months.

Living costs for San Francisco

2206 - 4119 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

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