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Overview
Students in the Marketing Management (MiMM) programme at the University of St. Gallen (HSG) are familiar with methods and instruments of market research and consumer behaviour because they have applied them to practical examples and practised them.
Graduates
- conduct well-founded assessments of the effectiveness and efficiency of strategies and campaigns in the context of market-oriented corporate management (marketing management).
- are competent in the conceptualisation of a market-oriented use of instruments and are able to innovate strategies in a dynamic environment.
- are well-versed in dealing with (digital) media.
- combine qualitative and quantitative analytical and conceptual methods in order to solve present and future problems.
- gauge the impact of entrepreneurial strategies and plans on the market, on society and on the environment in a realistic manner.
- have learnt to tackle new things in a spirit of personal responsibility.
- formulate clear consequences.
Career Perspectives
Soundly acquired knowledge and new combinable skills (analytical and conceptual skills, instrumental knowledge) and the practised basic approach (market orientation and responsible action in practice) are an indispensable necessity for success in the world of work that is changing ever more rapidly.
Programme Structure
Courses include:
Machine Learning for Marketers
Judgement and Decision Making
- Exploring Consumer Culture trough Qualitative Methods
- Action Learning in Retail Marketing
- Buyer Psychology
- Clean Energy Marketing
Web Data & Digital Analytics
Key information
Duration
- Full-time
- 18 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English, German
Credits
90 ECTS
Delivered
On Campus
Disciplines
Communication Sciences Marketing Management, Organisation & Leadership View 90 other Masters in Management, Organisation & Leadership in SwitzerlandAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Bachelor's degree with a major at least partly similar to Business administration awarded by a Swiss university;
- Bachelor's degree in Business Administration (similar major) from a Swiss university of applied sciences with a minimum average grade of 5.00 in the degree certificate;
- consecutive Master's degree from a Swiss university in another discipline.Bachelor's and Master's degree programmes must have been completed in the same discipline (consecutively) and amount to at least 270 ECTS credits points together.
Tuition Fee
To alway see correct tuition fees
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International
6180 EUR/yearTuition FeeBased on the tuition of 3090 EUR per semester during 18 months. -
EU/EEA
2652 EUR/yearTuition FeeBased on the tuition of 1326 EUR per semester during 18 months.
Tuition fee
- CHF 1429 - National
- CHF 3329 - International
Living costs for St. Gallen
1540 - 2130 CHF /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
http://funding.unisg.ch/
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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