Strategic Design is a design activity that concerns the Product Service System, i.e. the integrated body of products, services and communication strategies that either an actor or a network of actors (companies, institutions, non profit organizations, etc.) generate and develop to to create value. It is often claimed that technological innovation, cultural and economical globalization, and the transition to environmental sustainability generate problems and opportunities. It is also repeatedly stated that the possibility to avoid the former and to exploit the latter requires the development of three core skills: visioning, sensing innovation, creating solutions embedded in new business models. It calls for the ability to design products and services whose success today anticipates what will be, or may have to be, the norm of tomorrow.
Join the Specializing Master in Strategic Design at POLI.design - Milan (Italy).
The social demand for a new generation of products and services, coherent with current socio-cultural transformations, and their sustainable development becomes an opportunity for companies able to operate in the context of this new design mindset. This unique meeting of design and company strategy: strategic design.
The placement identifies two main macro-professional profiles: “innovation and design specialists” (marketing directors, R&D managers, industrial designers and product engineers, services and multimedia solutions designers) and “integrators of innovative and design processes” (design managers, design directors, project managers, product managers, retail managers, brand managers, consultants for product-system innovation).
Get more detailsVisit official programme website
- Strategic design
- Service design
- Design tools
- Product service system design
- Design culture
- Strategic and operative marketing
- Project management
Check out the full curriculumVisit official programme website
- 12 months
Start dates & application deadlines
- Apply before , National
- Apply before , International
- for Italian / foreign citizens with a qualification obtained in Italy within October
- for Extra U.E. citizens within September
DisciplinesIndustrial Design Design Strategic Management View 44 other Masters in Design in Italy
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- The Specializing Master is reserved to candidates with a university Diploma or a Bachelor or a Master of Science in engineering, architecture, industrial design, economics, social and human sciences, that have gained a certain degree of work experience and who intend on enriching their professional careers by working on the border between the design and management fields.
- As for candidates who graduated abroad, equivalent study titles in their respective educational institutions will be considered.
Make sure you meet all requirementsVisit official programme website
International14500 EUR/yearTuition FeeBased on the tuition of 14500 EUR for the full programme during 12 months.
EU/EEA14500 EUR/yearTuition FeeBased on the tuition of 14500 EUR for the full programme during 12 months.
Living costs for Milano
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.