Global Marketing and International Business Relations

Overview

The phenomenon of Globalization has had a significant effect on the international marketplace, as ever imposing technological advancements facilitate transnational relations between vastly diverse nations and markets. As a consequence, corporate strategy has been faced with the task of adapting accordingly. 

The programme

The training program intends to develop skilled professionals capable of making the best use of the tools and methods needed to operate in an increasingly dynamic and global environment, such as the international markets.

Through the Master program in Global Marketing and International Business Relations at Guglielmo Marconi University, students will achieve a thorough understanding of economic, financial, strategic, marketing and communication scenarios that influence and regulate market trends and international affairs. Particular attention is devoted to the interdisciplinary approach, a key feature of International Business Relations. Elements of the economics and science of diplomacy are intertwined with law and sociology, as well as communication and geopolitics.

A student is granted a Master’s degree after successfully defending his or her final thesis in front of a panel of judges. Grading is based on a scale of 0-110; 66 is the passing grade and students who obtain full marks of 110 may also be awarded ‘summa cum laude’ (110 e lode).

The final thesis of the Master’s program, intended to assess the technical, scientific and professional preparation and competences of the student, requires the completion, discussion and presentation of a written project work during the dissertation.