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Marketing Analytics MicroMasters Program

edX - online learning platform

Pre-Master Online
4 months
Duration
896 USD/full
896 USD/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
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Start date

About

EdX is an online learning platform trusted by over 12 million users offering the Marketing Analytics MicroMasters Program in collaboration with University of California, Berkeley - UC BerkeleyX. Improve business decisions and return on marketing investment.

Visit the official programme website for more information

Overview

Marketing analytics is increasingly important as a central strategy to drive company performance. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement.

The Marketing Analytics MicroMasters Program offered by EdX in partnership with University of California, Berkeley - UC BerkeleyX will help you to gain skills in quantitative marketing techniques to deploy immediately and see practical benefits in the workplace. This powerful series builds your knowledge and skills with industry best practices and approaches for marketing measurement and analysis. Begin your journey to become a data wrangler and learn how to tell the stories hidden in your company’s data.

The program is designed and taught by industry expert Stephan Sorger, who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

Job Outlook

  • This program focuses on skills that are beneficial to the following jobs: Marketing Manager; Product Marketing Manager; Market Researcher; Search Engine Marketing Specialist; Customer Insights / Business Intelligence Manager; Marketing Operations Manager.
  • The Bureau of Labor and Statistics (BLS) forecasts a 19% growth rate for Market Research Analysts.
  • The BLS forecasts a 30% growth rate for Operations Research Analysts.
  • The Institute of Electrical and Electronic Engineers (IEEE) reports a current shortage of over 150,000 data specialists in the United States alone.

What you will learn

  • Drive your company’s Return on Investment (ROI) with analytics-based marketing strategies.
  • Apply analytics tools and techniques to real-world problems and scenarios.
  • Practical applications in price and promotion analytics.
  • Analysis of competitive trends.
  • Distribution and sales performance.
  • Competitive Analysis and Market Segmentation.
  • Budgets for multiple campaigns.
  • Advanced programming languages.
  • Conjoint analysis, decision trees.
  • Brick and mortar vs. e-commerce channels.
  • Exclusive for Verified students: Practical application of R, the industry standard for data analysis, to critical and common marketing questions.

Programme Structure

Courses include:

  • Marketing Analytics: Marketing Measurement Strategy
  • Marketing Analytics: Price and Promotion Analytics
  • Marketing Analytics: Competitive Analysis and Market Segmentation
  • Marketing Analytics: Products, Distribution and Sales

Key information

Duration

  • Part-time
    • 4 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Credits

75 alternative credits

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

  • International

    896 USD/full
    Tuition Fee
    Based on the original amount of 896 USD for the full programme and a duration of 4 months.
  • National

    896 USD/full
    Tuition Fee
    Based on the original amount of 896 USD for the full programme and a duration of 4 months.

5% discount coupon: Z7LZNQ4TN3B2JTWU valid for any free course + certificate upgrade

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Marketing Analytics MicroMasters Program
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edX - online learning platform

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