12 months
Duration
18500 EUR/year
18500 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Big Data, Marketing and Management programme offered by TBS Business School aims at providing a solid multi-disciplinary training to help equip i students with the necessary skill sets to solve today’s marketing problems and become an essential part of their future companies’ decision-making process.

Visit the official programme website for more information

Overview

In this new data-driven business world, marketers need to incorporate data into their decision-making processes in order to gain a competitive edge by: interacting with customers in a more personalized and efficient manner, by designing products and services that perfectly match customers’ fast-changing needs and desires, but also by managing marketing and communication campaigns in real-time.

The Big Data, Marketing and Management programme offered by TBS Business School relies on an innovating, problem-based, pedagogical approach merging the disciplines of marketing, business analytics, and computer science.

Through a close collaboration with more than a dozen industry leaders, startups, and associations, the program confronts students, from the very beginning of the program, with the reality and multi-layered complexity of data-driven marketing and marketing analytics.

Career

This Master of Science prepares you for the following job categories:

  • Data Analyst
  • Data Strategist
  • Data Planner
  • Marketing Scientist
  • Big Data Consultant
  • Data Scientist
  • Marketing Strategist

Programme Structure

Courses included:

  • Data-driven Business & Society
  • Big Data Analytics
  • Consumer Behaviour
  • Data-driven Marketing
  • Machine Learning & Artificial Intelligence
  • Big Data Programming
  • International Perspective in Big Data, Marketing Analytics and Artificial Intelligence

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Credits

90 ECTS

Delivered

Blended

Academic requirements

GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
500

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Other requirements

General requirements

  •  4-year Bachelor’s Degree (240 ECTS) or equivalen
  • English native language, IELTS 6.5, TOEIC 800, TOEFL 85 or TBS English test B2

Tuition Fee

  • International

    18500 EUR/year
    Tuition Fee
    Based on the original amount of 18500 EUR for the full programme and a duration of 12 months.
  • EU/EEA

    18500 EUR/year
    Tuition Fee
    Based on the original amount of 18500 EUR for the full programme and a duration of 12 months.

Funding

To assist our students financially, we offer several discounts for our Master of Science programs:

  • Early Bird discount: for students who apply and pay by the 31st December (10%) - this is the only discount which can be combined with others
  • Merit discount: this discount is based on your grades and general profile (10%)
  • Partner University discount: for students who have studied at one of TBS's Partner Universities (10%)
  • Sibling discount: for students who have a brother or sister enrolled at TBS

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Big Data, Marketing and Management
-
TBS Business School

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