Big Data, Marketing and Management, M.Sc.

Big Data, Marketing and Management, M.Sc.

  • Application Deadline
  • 18 months
  • English (schedule IELTS)
The MSc in Big Data, Marketing and Management offered by Toulouse Business School, aims at providing a solid multi-disciplinary training to help its students equip themselves with the necessary skill sets to solve today's marketing problems and become an essential part of their future companies' decision making process.


With 2 internationally recognised certificates and through a close collaboration with more than a dozen industry leaders, startups, and associations, the program confronts students, from the very beginning of the program, with the reality and multilayered complexity of big data, data-driven marketing and marketing analytics.

The Big Data, Marketing and Management programme is offered by the Toulouse Business School.

Career opportunities:
  • Marketing scientist
  • Marketing strategist
  • E-marketer
  • Data strategist
  • Data planner
  • Data analyst
  • Customer intelligence manager
  • Operational researcher / Experts in marketing analysis/ Marketing research / CRM / Credit analysis
  • Digital innovation entrepreneur


The programme holds triple-accreditation from AACSB, EQUIS, and AMBA

Programme Structure

Courses include:
  • Data structure and database management - Distributed database management and unstructured databases
  • Modelling techniques, analytics and machine learning
  • BR programming
  • Deep learning
    • Big Data infraestructure and ecosystem
    • Digital Transformation & Big Data Analytics
    • Data-driven business models
    • Ethical challenges, privacy and digital rights in the big data era
    • The business value of big data
    • From big data to data-driven marketing
For more information, please visit the programme website.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 18 months
  • Credits
    90 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

1. Participants must hold a recognized undergraduate degree in any field (engineering, sciences, management, economics..).2. English:
  • Mother tongue
  • or Bachelor degree taught in English
  • or English test such as TOEFL IBT 80, IELTS 6.5, TOEIC 800, Cambridge CAE. No prerequisite in French, but TEF II or equivalent may be required to obtain a visa.

Tuition Fee

  • International Applies to you

    11000 EUR/year
    Tuition Fee
    Based on the original amount of 16500 EUR for the full programme and a duration of 18 months.
  • EU/EEA Applies to you

    11000 EUR/year
    Tuition Fee
    Based on the original amount of 16500 EUR for the full programme and a duration of 18 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
16 500€

Living costs for Toulouse

  • 799 - 1160 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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