12 months
19499 EUR/year
19500 EUR/year
Tuition fee
Apply date
Start date


The Big Data, Marketing and Management programme offered by TBS Education aims at providing a solid multi-disciplinary training to help equip students with the necessary skill sets to solve today’s marketing problems and become an essential part of their future companies’ decision-making process.

Visit the official programme website for more information


In this new data-driven business world, marketers need to incorporate data into their decision-making processes in order to gain a competitive edge by: interacting with customers in a more personalized and efficient manner, by designing products and services that perfectly match customers’ fast-changing needs and desires, but also by managing marketing and communication campaigns in real-time.

The Big Data, Marketing and Management programme offered by TBS Education relies on an innovating, problem-based, pedagogical approach merging the disciplines of marketing, business analytics, and computer science.

Through a close collaboration with more than a dozen industry leaders, startups, and associations, the program confronts students, from the very beginning of the program, with the reality and multi-layered complexity of data-driven marketing and marketing analytics.


This Master of Science prepares you for the following job categories:

  • Data Analyst
  • Data Strategist
  • Data Planner
  • Marketing Scientist
  • Big Data Consultant
  • Data Scientist
  • Marketing Strategist


This program has received the CGE quality label, a national accreditation reserved for top business schools in France. The CGE label guarantees the high quality standards of the program and allows international students to continue to work on French territory after their studies to further fine-tune their expertise.

Programme Structure

Courses included:

  • Data-driven Business & Society
  • Big Data Analytics
  • New Trends in Marketing
  • Data-driven Marketing
  • Machine Learning & Artificial Intelligence
  • Big Data Programming
  • International Perspective in Big Data, Marketing Analytics and Artificial Intelligence

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT




On Campus

Academic requirements

GMAT admission requirements GMAT

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at TBS Education and/or in France, please visit Student Insurance Portal.

Other requirements

General requirements

  •  4-year Bachelor’s Degree (240 ECTS) or equivalen
  • English native language, IELTS 6.5, TOEIC 800, TOEFL 90 or TBS English test B2

Tuition Fee

To alway see correct tuition fees
  • International

    19499 EUR/year
    Tuition Fee
    Based on the tuition of 19499 EUR for the full programme during 12 months.
  • EU/EEA

    19500 EUR/year
    Tuition Fee
    Based on the tuition of 19500 EUR for the full programme during 12 months.

Living costs for Toulouse

799 - 1154 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


To assist our students financially, we offer several discounts for our Master of Science programs:

- Early Bird discount: for students who apply and pay by the 31st December (10%) - this is the only discount which can be combined with others

- Partner University discount: for students who have studied at one of TBS's Partner Universities (10%)

- Special discount: this discount is based on your grades and general profile (15%)

- Sibling discount: for students who have a brother or sister enrolled at TBS (15%)

- Excellence discount: If you have >610 GMAT or >75% GPA; 7.0 IELTS (25%)

- Impact discount: If you have a strong environmental/humanitarian/CSR project and a good academic file. (25%)

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Big Data, Marketing and Management
TBS Education


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