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International Marketing, Master

  • Anytime
    Application Deadline
  • 24 months
    Duration
University rank #801 (QS) ,
The TSM Master 2 International Marketing programme is a double diploma done in partnership with Ingolstadt University in Germany and Assumption University in Thailand. The programme is comprised of 35 French, German, Vietnamese, Chinese, and Thai students with academic or professional experience in marketing. 

About

After 6 months of study at TSM and then either 6 months at Assumption University or 8 months at Ingolstadt University, these students will be able to become managers who are capable of mastering innovative technologies (Open Innovation, Co-Creation, e-CRM, Digital Marketing, collaborative online platforms, etc.) with ease when working with European and Asian markets.Teaching methods used in this programme include theory, case studies, and company projects. All students of this programme are required to complete a 6 month mandatory internship. 

Goals

Students will be able to conceive and develop strategies for multinational companies as well as start-ups in well-developed and emerging markets in Europe and in Southeast Asia. Together they will assimilate the multicultural capacities necessary to learn to be effective managers in both Europe and Southeast Asia. This programme also trains student in digital marketing strategies to ensure brand visibility on digital media.

Career Opportunities

Possible future professions for graduates include : BtoB or BtoC Product Managers, e-Marketing Project Managers, Commercial Managers, Communication Directors, Operational Marketing Managers, Study Directors, etc.

Programme Structure

Courses include:
  •  Marketing Strategy 
  •  Digital marketing 
  •  Sustainable Marketing and Transformative Services Technologies 
  •  Company project and study tour 
  •  Marketing and Service Performance Measurement and Management 
  •  Innovation, New Technology & Service Systems Acceptances Models 
  •  Consumer Empowerment and Engagement for Product/Service Design and Customer Experiences 
  • Introduction to Management information System
  • Introduction to Quantitative Analysis 
  • Operations Management
  • Organizational Behavior
  • Consumer Behavior 
  • International Business Management

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Successful completion of 240 ECTS
  • An English language test (C1)
  • Examination of candidate’s admissions application and possible interview

Tuition Fee

Living costs for Toulouse

  • 799 - 1160 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

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