Studyportals

Marketing

Indiana University South Bend

Master On Campus
12 months
Duration
808 USD/credit
808 USD/credit
360 USD/credit
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The study of Marketing at Indiana University South Bend concerns itself with all those activities related to the movement of goods and services from the producer to consumers.

Overview

It deals, for example, with customer behavior; the development of product offerings to meet consumer needs; pricing policies; the institutions and channels of distribution, including retailers and wholesalers; advertising; selling; sales promotion; research; and the management of marketing to provide for business a profitable and expanding operation.

The Marketing curriculum at Indiana University South Bend endeavors to provide the business community with broadly trained people who can approach problems with a clear understanding both of marketing and of the interrelationships of marketing with other functions of the firm. Students planning careers in marketing research and information systems, advertising, retailing, or sales management normally major in marketing and then may pursue within the curriculum additional specialization in the area of their vocational interest.

Academic Advising

The mission of the academic advising program in the Judd Leighton School of Business and Economics is to promote academic success, student satisfaction, and increased retention by providing students with advisors to help students make educational, career, and personal decisions.

Programme Structure

Courses include:

  • Marketing Research
  • International Marketing
  • Consumer Behavior
  • Marketing Strategy
  • Advertising and Promotion Management
  • Retail Strategy
  • Sales Management

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Credits

30 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • Graduation from a university or college with a Bachelor's degree or higher.
  • Resume/CV
  • 300-500 word Statement of Purpose
  • Two letters of recommendation

Tuition Fee

  • International

    808 USD/credit
    Tuition Fee
    Based on the original amount of 808 USD per credit and a duration of 12 months.
  • National

    808 USD/credit
    Tuition Fee
    Based on the original amount of 808 USD per credit and a duration of 12 months.
  • In-State

    360 USD/credit
    Tuition Fee
    Based on the original amount of 360 USD per credit and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

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