It deals, for example, with customer behavior; the development of product offerings to meet consumer needs; pricing policies; the institutions and channels of distribution, including retailers and wholesalers; advertising; selling; sales promotion; research; and the management of marketing to provide for business a profitable and expanding operation.
The Marketing curriculum at Indiana University South Bend endeavors to provide the business community with broadly trained people who can approach problems with a clear understanding both of marketing and of the interrelationships of marketing with other functions of the firm. Students planning careers in marketing research and information systems, advertising, retailing, or sales management normally major in marketing and then may pursue within the curriculum additional specialization in the area of their vocational interest.
The mission of the academic advising program in the Judd Leighton School of Business and Economics is to promote academic success, student satisfaction, and increased retention by providing students with advisors to help students make educational, career, and personal decisions.
Get more detailsVisit official programme website
- Marketing Research
- International Marketing
- Consumer Behavior
- Marketing Strategy
- Advertising and Promotion Management
- Retail Strategy
- Sales Management
- 12 months
Start dates & application deadlines
- Deadline passed, International
- Apply before , International
DisciplinesMarketing Digital Marketing View 247 other Masters in Marketing in United States
We are not aware of any academic requirements for this programme.
- Graduation from a university or college with a Bachelor's degree or higher.
- 300-500 word Statement of Purpose
- Two letters of recommendation
International808 USD/creditTuition FeeBased on the original amount of 808 USD per credit and a duration of 12 months.
National808 USD/creditTuition FeeBased on the original amount of 808 USD per credit and a duration of 12 months.
In-State360 USD/creditTuition FeeBased on the original amount of 360 USD per credit and a duration of 12 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 9 months
Check the official programme website for potential updates.