This Master's programme in International Marketing and Brand Management from Lund University allows you to develop advanced-level academic expertise in international marketing and brand management. We provide you with the theory, concepts and skills to operate, build strong brands and successfully market products and services across a range of dynamic and competitive international environments. You will train your ability to analyse societal shifts, trends and their interplay with consumption and brands, and gain skills that are essential for companies to be able to develop new innovations that raise profits and ideally improve sustainability as well.
The programme features a wide range of electives and value added features including high-quality industry collaboration, skills-based teaching, research excellence, and real-life learning based on industry projects.
Our students are truly international with representations from all parts of the world, which further enhances the learning experience. The programme is Sweden’s most popular MSc degree programme with the largest international application pool of students compared to all other master’s offered.
Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. You will be able to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.
Get more detailsVisit official programme website
- International Marketing and Strategy
- Strategic Brand Management
- Consumer Culture Theory and Consumption Insights
- From Consumer Insight to Innovation
- Multichannel Marketing, Retail and Internationalisation
- The Value of Brands in a Consumption Society
- Qualitative Research Methods
- 12 months
Start dates & application deadlines
- Apply before
DisciplinesMarketing Management, Organisation & Leadership View 61 other Masters in Management, Organisation & Leadership in Sweden
- An undergraduate degree (BA/BSc) with at least 60 ECTS credits in business administration or the equivalent. English 6/English course B.
- Based on previous university/college studies and Statement of Purpose.
International11472 EUR/yearTuition FeeBased on the original amount of 11472 EUR for the full programme and a duration of 12 months.
EU/EEAFreeTuition FeeBased on the original amount of 0 EUR for the full programme and a duration of 12 months.
Full programme/course tuition fee: SEK 120 000
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.