Studyportals

International Marketing and Brand Management

Lund University

M.Sc. On Campus
12 months
Duration
11472 EUR/year
Free
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master's programme in International Marketing and Brand Management from Lund University prepares you for a career in marketing, strategy, brand and product management, sales and marketing research in organisations varying from multinational corporations to small and medium sized enterprises and NGO's. 

Overview

This Master's programme in International Marketing and Brand Management from Lund University allows you to develop advanced-level academic expertise in international marketing and brand management. We provide you with the theory, concepts and skills to operate, build strong brands and successfully market products and services across a range of dynamic and competitive international environments. You will train your ability to analyse societal shifts, trends and their interplay with consumption and brands, and gain skills that are essential for companies to be able to develop new innovations that raise profits and ideally improve sustainability as well.

The programme features a wide range of electives and value added features including high-quality industry collaboration, skills-based teaching, research excellence, and real-life learning based on industry projects.

Our students are truly international with representations from all parts of the world, which further enhances the learning experience. The programme is Sweden’s most popular MSc degree programme with the largest international application pool of students compared to all other master’s offered.

Career prospects

Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. You will be able to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.

Programme Structure

Courses include:

  • International Marketing and Strategy
  • Strategic Brand Management
  • Consumer Culture Theory and Consumption Insights
  • From Consumer Insight to Innovation
  • Multichannel Marketing, Retail and Internationalisation
  • The Value of Brands in a Consumption Society
  • Qualitative Research Methods

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Credits

60 ECTS

Delivered

On Campus

Academic requirements

GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • An undergraduate degree (BA/BSc) with at least 60 ECTS credits in business administration or the equivalent. English 6/English course B.
  • Based on previous university/college studies and Statement of Purpose.

Tuition Fee

  • International

    11472 EUR/year
    Tuition Fee
    Based on the original amount of 11472 EUR for the full programme and a duration of 12 months.
  • EU/EEA

    Free
    Tuition Fee
    Based on the original amount of 0 EUR for the full programme and a duration of 12 months.

Full programme/course tuition fee: SEK 120 000

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

International Marketing and Brand Management
-
Lund University

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