Master On Campus

Marketing Stream

Waterford Institute of Technology

12 months
11500 EUR/year
6250 EUR/year
Tuition fee
Apply date
Start date


The MBS in Marketing Stream at Waterford Institute of Technology facilitates students in developing a keen critical awareness of core business concepts, as well as allowing them to specialise in contemporary marketing theory and practice.


The Marketing Stream program offered by Waterford Institute of Technology aimes at preparing graduates for roles in marketing, branding, product development, sales, market research and international sales practice. 

The course addresses a clear need for graduates skilled in the application of specialist marketing techniques. Graduates are equipped with the expertise to trade domestically and internationally, create and execute advertising campaigns, collect and analyse data relating to market opportunities, manage customer relationships, develop and execute digital marketing strategies, and participate in the viability testing and launch of new product concepts.

Graduates of the MBS (Marketing Stream) will possess a unique and valuable combination of an in-depth knowledge of marketing theory and of contemporary marketing practice, and an ability to apply this in a practice oriented environment. 

Emphasis is placed on integrating key theoretical developments with an ability to critically analyse and apply this theory in real situations.


Career prospects for MBS (Marketing Stream) graduates are excellent with graduates employed in a large number of areas ranging from marketing, management consultancy and advertising creation, to brand & reputation management. 

Programme Structure

Courses include:

  • Business Simulation 
  • Seminar Series
  • International Study Trip 
  • Research Methods
  • Applied Consultancy 
  • Innovation Management & Design
  • Reputation Management
  • Contemporary Sales & Marketing Practice
  • Customer Retention Management Reputation Management
  • Strategic Marketing Planning  
  • Strategic Digital Marketing 

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines




On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • A second-class honours degree in business or area related to your specialisation from a recognised third level Institution 

  • Applicants that do not have the standard qualifying level eight qualification criteria, but that have the relevant managerial experience, may be considered for admission to the programme, subject to an interview. 

  • Applicants whose primary language is not English must submit evidence of competency in English.

Tuition Fee

To alway see correct tuition fees
  • International

    11500 EUR/year
    Tuition Fee
    Based on the tuition of 11500 EUR per year during 12 months.
  • EU/EEA

    6250 EUR/year
    Tuition Fee
    Based on the tuition of 6250 EUR per year during 12 months.

Living costs for Waterford

670 - 1050 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

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Marketing Stream
Waterford Institute of Technology


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