12 months
Duration
15385 CAD/year
4182 CAD/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Marketing - Digital Engagement Strategy program at Centennial College is a graduate certificate business program which provides students with the digital marketing skills required in today’s business world.  

Visit the official programme website for more information

Overview

In the Marketing - Digital Engagement Strategy program at Centennial College , you'll learn to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned and earned media. You'll also gain insight into how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth.  

Experiential learning opportunities with a marketer, a retailer or an agency serving clients will be included in this college marketing program. These experiences will allow you to improve your leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment. 

As part of the program's coursework, you'll be eligible to earn industry certifications such as Google Ads, Google Analytics as well as prepare for the Facebook Blueprint certification. Additionally, the core skills you develop may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.

Career Outlook

  • Marketing Manager
  • Online Marketing Professional
  • Digital Marketing Specialist
  • Digital Media Planner
  • Manager Performance Marketing
  • Web Analytics Specialist

Programme Structure

Courses include:
  • Employment and Career Preparedness
  • Marketing in a Connected World
  • Customer Segmentation and Journey Mapping
  • Online Advertising and Programmatic Trading 
  • Search Engine and Performance Marketing
  • Social Media Marketing 

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • International students: Apply early! Allow approximately four to six months before start for admission and Study Permit/Visa processing. 

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
3

Other requirements

General requirements

  • Three-year college diploma in Business or Marketing from a recognized institution within a minimum 3.0 gpa. 
  • We will consider applicants who have a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years work experience relevant to the program (transcript and resume review required)
  • All Applicants must attend a mandatory program admission session.
Additional Requirements
  • All applicants shall complete a written assessment to evaluate their  analytical/problem solving skills 
  • Admission to this program is highly competitive and the program fills quickly. Applicants are advised to apply as early as possible.

Tuition Fee

To alway see correct tuition fees
  • International

    15385 CAD/year
    Tuition Fee
    Based on the tuition of 15385 CAD per year during 12 months.
  • National

    4182 CAD/year
    Tuition Fee
    Based on the tuition of 4182 CAD per year during 12 months.

Living costs for Toronto

1502 - 2563 CAD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing - Digital Engagement Strategy
-
Centennial College

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