Study cover for Marketing - Corporate Account Management
Postgraduate Certificate On Campus Online

Marketing - Corporate Account Management

Centennial College

12 months
Duration
15385 CAD/year
4118 CAD/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Centennial College's Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), government and institutional marketplaces.  

Visit the official programme website for more information

Overview

In this Marketing - Corporate Account Management program at Centennial College , you learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills specifically in: 

  • Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours; 
  • Verbal and written communication;
  • Selling and presentation (storytelling and practical methodologies);
  • Using analytics and customer relationship management (CRM) tools;
  • Business and financial literacy to create compelling customer value propositions;
  • Engaging buyers and influencers through digital content and omnichannel marketing;
  • Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers; 
  • Understanding negotiations from the buyer’s perspective;
  • Purpose-driven leadership (understanding your motivations and next career steps).

    If you're goal oriented, organized, inquisitive and persistent with above average communication skills, consider a career in corporate account management.

Career Outlook

  • Account Manager
  • Account Executive
  • Sales Coordinator
  • Sales Representative (Inside/Outside/Commercial/Government)
  • Sales Consultant
  • Business Development Representative
  • Financial Services Representative
  • Territory Sales Representative

Programme Structure

Courses include:
  • Financial Management
  • Employment and Career Preparedness
  • Business Culture and Craft 
  • Marketing
  • Customer Engagement 
  • Strategic CRM

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • International students: Apply early! Allow approximately four to six months before start for admission and Study Permit/Visa processing. 

Delivered

On Campus, Online

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • University degree or a three-year college diploma in any discipline from a recognized institution  
  • We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years work experience relevant to the program (transcript and resume review required)

Tuition Fee

To alway see correct tuition fees
  • International

    15385 CAD/year
    Tuition Fee
    Based on the tuition of 15385 CAD per year during 12 months.
  • National

    4118 CAD/year
    Tuition Fee
    Based on the tuition of 4118 CAD per year during 12 months.

Living costs for Toronto

1502 - 2563 CAD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing - Corporate Account Management
-
Centennial College

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