Studyportals Study cover for Marketing - Corporate Account Management

Marketing - Corporate Account Management 

Centennial College

Postgraduate Certificate On Campus Online
12 months
Duration
14937 CAD/year
4118 CAD/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Centennial College's Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), government and institutional marketplaces. 

Visit the official programme website for more information

Overview

In this Marketing - Corporate Account Management program at Centennial College , you learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills specifically in: 

  • Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
  • Verbal and written communication;
  • Selling and presentation (storytelling and practical methodologies);
  • Using analytics and customer relationship management (CRM) tools;
  • Business and financial literacy to create compelling customer value propositions;
  • Engaging buyers and influencers through digital content and omnichannel marketing;
  • Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers; 
  • Understanding negotiations from the buyer’s perspective;
  • Purpose-driven leadership (understanding your motivations and next career steps).

    If you're goal oriented, organized, inquisitive and persistent with above average communication skills, consider a career in corporate account management.

Career Outlook

  • Account Manager
  • Account Executive
  • Sales Coordinator
  • Sales Representative (Inside/Outside/Commercial/Government)
  • Sales Consultant
  • Business Development Representative
  • Financial Services Representative
  • Territory Sales Representative

Programme Structure

Courses include:
  • Financial Management
  • Employment and Career Preparedness
  • Business Culture and Craft
  • Marketing
  • Customer Engagement 
  • Strategic CRM

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

International students: Apply early! Allow approximately four to six months before start for admission and Study Permit/Visa processing. 

Language

English

Delivered

On Campus, Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
88
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
60
More about PTE Academic

Other requirements

General requirements

  • University degree or a three-year college diploma in any discipline from a recognized institution 
  • We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years work experience relevant to the program (transcript and resume review required)

Tuition Fee

  • International

    14937 CAD/year
    Tuition Fee
    Based on the original amount of 14937 CAD per year and a duration of 12 months.
  • National

    4118 CAD/year
    Tuition Fee
    Based on the original amount of 4118 CAD per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Marketing - Corporate Account Management
-
Centennial College

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