Students of the M.A. International Marketing and Media Management program offered by the HMKW University for Media, Communication and Business will improve their knowledge of both quantitative and qualitative methodology. Topics such as media management and economics, marketing communication, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research are the central parts of the agenda.
Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market.
Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context.
The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.
- Media Law
- Media Asset Management
- Media Psychology
- Intercultural Management
- Classical Marketing Communication
- Online Marketing Communication
- Consumer Behavior
- Price and Sales Management
- Market Research
- Media Management & Economics
- Emerging Media Markets
- Digital Transformation
- 24 months
- 36 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
There are no set application deadlines at HMKW. Usually, you can apply until the start of the semester.
DisciplinesMarketing International Business Media Management View 11 other Masters in Media Management in Germany
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- A good or very good degree in general business administration, a specialized area of business administration or in communication studies program (university or university of applied sciences) or
- a good or very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in a management-related subject
- plus internal assessment process
International8340 EUR/yearTuition FeeBased on the tuition of 8340 EUR per year during 24 months.
EU/EEA8340 EUR/yearTuition FeeBased on the tuition of 8340 EUR per year during 24 months.
- Full-time: 695 € monthly
- Part-time: 449 € monthly
Living costs for Köln
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 3 months
Check the official programme website for potential updates.