18 months
Duration
20222 USD/year
20222 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Global Business and Marketing programme of the Open University of Hong Kong aims to deepen students’ understanding of the concepts, practices and techniques for conducting international business, while also focusing on marketing activities.

Overview

Key facts

The Global Business and Marketing programme of the Open University of Hong Kong helps students strengthen their analytical and communication skills, and the ability to develop and make use of opportunities in an international business environment. Combining marketing and global business knowledge, MGBMF prepares graduates for professional and managerial positions across the marketing spectrum.

Programme Intended Learning Outcomes

  • Demonstrate a comprehensive understanding and critically evaluate the contemporary marketing and global business issues using relevant theories and practices.
  • Apply global transferrable skills in international business and marketing to address opportunities and problems faced by global organisations.
  • Integrate theoretical and practical applications across functional business areas in ever-changing marketing and international business environment.
  • Apply knowledge and skills needed in developing socially responsible and ethnical strategies to deal with dynamic marketing and international business environment.

Programme Structure

Courses include:

  • International Management Strategy
  • International Marketing Strategy
  • Management Issues for Global Managers
  • Contemporary Issues in Marketing
  • Applied Business Project
  • Strategy

Key information

Duration

  • Full-time
    • 18 months
  • Part-time
    • 30 months
    • Flexible

Start dates & application deadlines

Credits

60 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Recognized degree in a business-related area (or its equivalent); OR
  • A recognized degree in a non-business area (or its equivalent), plus at least three years of supervisory/managerial experience.
  • Applicants must meet the following English language proficiency requirements if their Bachelor’s Degrees or equivalent qualification did not adopt English as the medium of instruction

Tuition Fee

To alway see correct tuition fees
  • International

    20222 USD/year
    Tuition Fee
    Based on the tuition of 20222 USD per year during 18 months.
  • National

    20222 USD/year
    Tuition Fee
    Based on the tuition of 20222 USD per year during 18 months.
  • National & international: 157,800 HKD per year

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Global Business and Marketing
-
Open University of Hong Kong

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