How should businesses design their media and communication strategies to reach their target segments, connect with them and build a sustainable relationship in this vibrant digital era? It is not just about great editorial content. What matters is an international and nationwide marketing, customer orientation, a cross-media approach, and well-functioning PR. This demands qualified managers with strategic and operational skills with an extremely broad knowledge of social trends, business management and media.
The Master's programme in Media and Communication Management from Macromedia University of Applied Sciences is aimed at young professionals and recent graduates from the fields of media studies, business administration, brand management, communications, media publishing or related areas. The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working.
All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media landscape and technologies but they are also fully prepared to shape and direct them.
With the deep expertise you develop by the end of the programme, you are fully prepared to carry out top level managerial roles in the area of media and communications management. Your expert knowledge of communication tools and methods along with practical competence in digital media places you at the upper crust of job markets, both in Germany and abroad.
You can aim for competitive senior positions in media companies, creative agencies, publishing houses, corporations and non-profits globally.
Some examples of professional positions that you can find, among others, are the following:
- Communications manager
- Account manager in marketing agencies
- Producer for film or television projects
- Marketing manager
- PR manager or spokesperson for corporations or SMEs
- Project manager in the media sector
- Social media manager
Get more detailsVisit official programme website
- In this Master's course at the Macromedia University, you will specialise in media and communication management by developing a thorough understanding of the relevant theories, methods and tools you will need to work as a top manager in a leading position in the media industry.
- In the broad curriculum, you will learn the theories of management and strategic business management and get an intensive overview of media management, brand management, PR and advertising and communication psychology. During your Master's thesis in the last semester, you will be able to augment your knowledge and prove your expertise in your chosen topic.
Check out the full curriculumVisit official programme website
- 18 months
- 18 months
Start dates & application deadlines
- Apply before , EEA/EU
- Apply before , EEA/EU
- Apply before , International
90 ECTS and 120 ECTS for the 3-semester and 4-semester Master's respectively
DisciplinesCommunication Sciences Media Management Digital Communication View 15 other Masters in Digital Communication in Germany
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
A Bachelor's degree with 210 ECTS for admission to the 3-semester Master's programme with 90 ECTS or a Bachelor's degree with 180 ECTS for admission to the 4-semester Master's programme with 120 ECTS.
Make sure you meet all requirementsVisit official programme website
International13000 EUR/yearTuition FeeBased on the tuition of 6500 EUR per semester during 18 months.
EU/EEA13000 EUR/yearTuition FeeBased on the tuition of 6500 EUR per semester during 18 months.
Living costs for München
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.