Studyportals Study cover for Entrepreneurship and Global Marketing

Entrepreneurship and Global Marketing

15 months
30000 EUR/year
30000 EUR/year
Tuition fee
Apply date
Start date


This unique program brings together the expertise of two leading Business Schools: Grenoble Ecole de Management and Hong Kong Baptist University, School of Business.

Visit the official programme website for more information


Students will have the advantage of earning a joint award degree from two triple accredited institutions.

Its objective is to provide a multidisciplinary learning approach to Entrepreneurship and Marketing. The program encourages students to think both creatively and globally whilst developing professional and personal skills in these highly sought-after fields of expertise. 


  • At the end of the program, you will have the chance to pitch your business idea to Angel Investors.
  • Experience entrepreneurship in two continents. First semester in Grenoble, the Silicon Valley of France, and the second semester in Hong Kong, a door to Asian markets and culture.
  • Gain the entrepreneurial knowledge, mindset and tools to evaluate and drive business opportunities.


The program requires regular attendance for 15 months. Classes are taught by GEM and HKBU faculty, local faculty, visiting professors from top universities worldwide, and leading business professionals. 

Their teaching links theory to practice through authentic business cases. Their diverse cultural and international backgrounds lend a strong international dimension to the program.

Programme Structure

  • 9 months full-time on campus (1st semester at Grenoble Ecole de Management; 2nd semester at Hong Kong Baptist University, School of Business (HKBU). + 6 months Business Project

Key information


  • Full-time
    • 15 months

Start dates & application deadlines

More details

Admission is on a first-come, first-served basis. 




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • Official copy of latest degree or diploma or certificate of enrollment with an approximate graduation date
  • University transcripts: front/back with grading scale
  • CV/Resume
  • 3 short essays (relating to your academic/professional experience, your reasons for choosing this program and your intercultural awareness)
  • 2 references (professional and academic). Family members or friends are not acceptable as referees
  • Scan of passport
  • Internationally recognized passport picture

Tuition Fee

  • International

    30000 EUR/year
    Tuition Fee
    Based on the original amount of 15000 EUR per semester and a duration of 15 months.
  • EU/EEA

    30000 EUR/year
    Tuition Fee
    Based on the original amount of 15000 EUR per semester and a duration of 15 months.
  • 124,000 HKD Semester 2 in Hong Kong


Pitch your project and the end of the program to investors for seed funding. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Entrepreneurship and Global Marketing
Grenoble Ecole de Management