Media Management

Overview

About Media Management at Arcada University of Applied Sciences

In today’s world, know-how in media management is a key competence for every organisation. A media manager today does not necessarily have an educational background in media or culture. We believe that a successful media manager needs to have a multidisciplinary understanding of the media, based on leadership, technology and culture. The master’s degree programme in Media Management at Arcada provides you with skills, competencies and knowledge needed for navigating the ever-changing media environment.

The Media Management programme from Arcada University of Applied Sciences presents you with real-life cases and projects useful to a media manager in any organisation. It gives you a unique opportunity to integrate your previous studies and professional experience with fresh in-depth knowledge. Media management is a rapidly growing research field that analyses the economic, cultural and technological transformations and tendencies in the media industry. In this programme you will also find yourself in a research-oriented environment.

What you will learn

• To display an evidence-based approach to the changing media industry and the operational improvement of media organisations
• To acquire the ability to comprehend innovation performance in different contexts
• To take part in substantive discussions and make decisions according to changing circumstances
• To determine the most appropriate procedures for media innovation processes
• To independently draw conclusions for complex problems related to the implementation of new technologies