Marketing, M.Sc.

Marketing, M.Sc.

  • Anytime
    Application Deadline
  • 24 months
The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research.


Our MSc programme also attempts to strengthen the relationship between the university and companies. Thus, we have some teachers who are active in companies, and other national or International organisations.

Our approach to the training of highly qualified professionals is at the heart of the value added to our programme and it is the reason why we ensure a high employability rate and successful career to our future graduates.

Career Impact

The objective of our programme is to develop a comprehensive and solid knowledge in the field of Marketing..

Our graduates should be highly competent, further enhancing the excellent image in the market already created by Católica University in Porto. The skills attained during the course will either contribute to the development of a professional career in a company or to an academic career in any of the Marketing fields of study.

Programme Structure

Courses include:

  • Brand Management
  • Marketing
  • Market Research
  • Strategy and Organization
  • Advertising
  • Consumer Behaviour
  • International Marketing
  • Services Marketing
  • Marketing Communications
  • Marketing Engineering

For more information, please visit the programme website.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    96 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

  • Application form
  • Copy of the Identification Document/Passport or submission of the Identification Data Form
  • One photograph
  • Curriculum Vitae (CV)
  • Detailed Qualifications certificate (original or certified copy)
  • Official diploma of English, official level B2 of The Council of Europe’s Common European Framework of References for Languages, or equivalent diploma (TOEFL, IELTS, FCE ou CAE). Católica Porto Business School graduates are exempted from presenting this diploma
  • Complementary evaluation elements (e.g., GMAT)

Tuition Fee

  • International Applies to you

    5160 EUR/year
    Tuition Fee
    Based on the original amount of 5160 EUR per year and a duration of 24 months.
  • EU/EEA Applies to you

    5160 EUR/year
    Tuition Fee
    Based on the original amount of 5160 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • 1st year fees (curricular part: 60 ECTS): 10 instalments of € 516
  • 2nd year fees (dissertation, project or internship: 36 ECTS): 5 instalments of € 619,20

Living costs for Porto

  • 556 - 870 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


The School of Economics and Management (FEG) offers a number of scholarships to students in different Master´s Programs. In compensation, however, scholarship students need to be available to assume duties in assisting faculty staff and partaking in research work, or in assisting the Center for Economic and Management Studies (CEGEA) with consultancy work. These duties would be compatible with good class attendance and can be advantageous for the Final Project at the end of the Program.

Scholarships aim ultimately to attract students of exceptional quality. Candidate applications to scholarships must be completed and submitted at the same time as the application to the Master´s program, and will only be granted if a candidate is selected and finalizes his registration in the program.

Scholarships usually cover complete or partial tuition. In compensation, those who receive scholarships are obliged to a maximum of 60 hours per semester assisting faculty staff - i.e., orientation of workshops for undergraduate students - or assisting with relevant research.

In order to present your application for a Scholarship, please complete the respective form (criar link). Send your scholarship application together with your application to the Master´s Program.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

Apply with Studyportals

Did you know that you can directly apply to available Masters from our selected Application Partners? Check out a complete list of programmes to apply for right now.

Select a Master's and apply