Marketing Research

Pacific Lutheran University

M.Sc. On Campus
9 months
32960 USD/year
32960 USD/year
Tuition fee
Apply date
Start date


The Master of Science in Marketing Research program offered by Pacific Lutheran University is educating the next generation of global leaders for captivating careers they can count on.  



The Marketing Research program at Pacific Lutheran University offers an intimate, advanced learning environment, hands-on experience with clients and a healthy balance of rigor and support.  Faculty care about the growth of students and their skills, and work collaboratively with students.  

Through their coursework, multiple client projects within industry and capstone consulting research with a regional or national company, MSMR candidates develop knowledge, skills and experience attractive to employers.

Today business data is being produced, collected and analyzed at unprecedented speed and scale.  Companies look to marketing analytics, and additional research, to help add value and determine how to develop profitable customers and programs that meet consumer needs.  In the Pacific Northwest, marketing analytics is a common requirement in diverse marketing positions including branding, strategy and data analytics.

Programme Structure

Courses include:

  • Marketing Strategy
  • Quantitative Marketing Research
  • Consumer Behavior and Customer Relationship Management
  • Graduate Research Project in Marketing
  • Advanced Research Methods
  • Big Data and Digital Analytics

Key information


  • Full-time
    • 9 months
  • Part-time
    • 18 months

Start dates & application deadlines




36 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • GMAT or GRE (standard application), in rare circumstances may be waived, contact the Program Director
  • Statement of Professional Goals (standard application)
  • Resume (standard application)
  • Official transcript (standard application)
  • Two letters of recommendation (standard application)

Tuition Fee

  • International

    32960 USD/year
    Tuition Fee
    Based on the original amount of 16480 USD per semester and a duration of 9 months.
  • National

    32960 USD/year
    Tuition Fee
    Based on the original amount of 16480 USD per semester and a duration of 9 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing Research
Pacific Lutheran University