Marketing Analytics

Overview

Building a Career in a Data-Driven Age

For those wanting to have a fulfilling career that allows so many different options in business, nonprofits and government, as well as the potential to personalize your own path and become an expert. That expert status leads to exciting careers in a data driven age.

Whether you have an interest in data analytics, creative corporate brand development, or the digital/social marketing world, the Master of Science in Marketing Analytics provides exceptional training for a variety of inspiring career paths.

Why PLU?

Flexible schedule, complete in 9 or 21 months

The Marketing Analytics program at the Pacific Lutheran University is offered fully online or in a hybrid format.  The program is accredited by AACSB, the gold standard for business school accreditation. Students can complete the required 36-credits and earn the MSMA degree in as short as nine-months. Students may also choose a more flexible pace to complete the program over twenty-one months.

Accessible Anywhere with Individualized Support

The online program offers synchronous and live online lectures with active class interaction during non-working hours. Additional asynchronous class materials and activities will be arranged, flexible for students with full-time jobs, children or other responsibilities. Students attend classes online at home or anywhere, but will also have personal, individualized interaction and support from faculty and staff, such as individual appointments and video calls, online messaging and social media groups with fellow students. Students in the hybrid track will participate in the same synchronous and live online lectures as the fully online students in addition to taking up to three classes on the PLU campus in a traditional classroom setting.

Focus on Marketing Strategy and Analytics

The PLU MSMA has a unique focus on marketing analytics. The program’s rigorous and relevant curriculum prepares graduates to be highly skilled marketing analytics professionals. You will gain a solid foundation in marketing strategies, consumer behavior and market analysis, and acquire state-of-the-art skills and tools for analysis, synthesis, interpretation and decision-making.

Close Interaction and Mentoring with Faculty

The program is offered by dedicated faculty who are highly respected and recognized for their cutting-edge research in marketing analytics, modeling, consumer behavior and marketing strategy. Students will also enjoy the renowned PLU experience of individual attention to student learning, and close interaction and mentoring with faculty and other MSMA student peers.

Open to All Academic or Professional Backgrounds

The program is a fast-track to an exciting and high-demand career in business (analytics, brand management, digital/social media, etc.).