Overview

Building a Career in a Data-Driven Age

For those wanting to have a fulfilling career that allows so many different options in business, nonprofits and government, as well as the potential to personalize your own path and become an expert. That expert status leads to exciting careers in a data driven age.

Whether you have an interest in data analytics, creative corporate brand development, or the digital/social marketing world, the Master of Science in Marketing Analytics provides exceptional training for a variety of inspiring career paths.

Why PLU?

Flexible schedule, complete in 9 or 21 months

The Marketing Analytics program at the Pacific Lutheran University is offered fully online or in a hybrid format. The program is accredited by AACSB, the gold standard for business school accreditation. Students can complete the required 36-credits and earn the MSMA degree in as short as nine-months. Students may also choose a more flexible pace to complete the program over twenty-one months.

Accessible Anywhere with Individualized Support

The online program offers synchronous and live online lectures with active class interaction during non-working hours. Additional asynchronous class materials and activities will be arranged, flexible for students with full-time jobs, children or other responsibilities. Students attend classes online at home or anywhere, but will also have personal, individualized interaction and support from faculty and staff, such as individual appointments and video calls, online messaging and social media groups with fellow students. Students in the hybrid track will participate in the same synchronous and live online lectures as the fully online students in addition to taking up to three classes on the PLU campus in a traditional classroom setting.

Focus on Marketing Strategy and Analytics

The PLU MSMA has a unique focus on marketing analytics. The program’s rigorous and relevant curriculum prepares graduates to be highly skilled marketing analytics professionals. You will gain a solid foundation in marketing strategies, consumer behavior and market analysis, and acquire state-of-the-art skills and tools for analysis, synthesis, interpretation and decision-making.

Close Interaction and Mentoring with Faculty

The program is offered by dedicated faculty who are highly respected and recognized for their cutting-edge research in marketing analytics, modeling, consumer behavior and marketing strategy. Students will also enjoy the renowned PLU experience of individual attention to student learning, and close interaction and mentoring with faculty and other MSMA student peers.

Open to All Academic or Professional Backgrounds

The program is a fast-track to an exciting and high-demand career in business (analytics, brand management, digital/social media, etc.).

Programme Structure

Courses include:

Marketing Strategy and Consumer Behavior

Quantitative Marketing Research

Qualitative Marketing Research

Project Management

Big Data and Digital Analytics

Data Mining

Key information

Duration

Full-time
- 9 months

Start dates & application deadlines

Starting 2025-09-05 00:00:00

Apply anytime.

More details

International students should apply at least 2 months prior to the start term.

Language

English

IELTS

6.5

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TOEFL^® IBT

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Duolingo English Test

120

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Credits

36 SCH

Delivered

Blended, Online

Campus Location

Tacoma, United States

Disciplines

Marketing Business Intelligence Digital Marketing View 289 other Masters in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Free IELTS Mock Tests!

TOEFL^® IBT

Schedule TOEFL®

Duolingo English Test

120

Take A Free Practice Test!

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

Identify two references, either academic or professional

Upload your resume via the application portal that includes your: employment history, significant academic, professional and community achievements, honors and awards

Personal Statement

Pay the nonrefundable $55 application processing fee

Official Transcripts

GRE or GMAT is no longer required for admission consideration. It is optional to submit the test scores in order to strengthen the application

Degree certificate – For completed study, upload a clear and legible copy of your degree certificate via the application portal. Do not send your original document.

English translation is required if your documents are not issued in English, precise and word-for-word translations are required

Proof of English proficiency

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Pacific Lutheran University and/or in United States, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

39774 USD/full

Tuition Fee

Based on the tuition of 39774 USD for the full programme during 9 months.
National

39774 USD/full

Tuition Fee

Based on the tuition of 39774 USD for the full programme during 9 months.
In-State

39774 USD/full

Tuition Fee

Based on the tuition of 39774 USD for the full programme during 9 months.

Living costs for Tacoma

1000 - 1580 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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