Marketing Strategy and Innovation, M.Sc.

  • Anytime
    Application Deadline
  • 12 months
    Duration
  • English (schedule IELTS)
    Language

About

This MSc in Marketing Strategy and Innovation course at City, University of London is specifically tailored for students with little or no prior marketing experience and study background. It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our MBA programmes.

Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. 

You will, for example:

  • work with a London start-up company on a marketing plan for the introduction of a new product to the UK market
  • develop your own business idea, business model, and communication strategy and pitch it to a jury of London marketers and investors

What will you learn

  • Develop your understanding of up-to-date tools and tricks of leading marketing strategists, as well as of the newest emerging theories and approaches.
  • Directly apply what you have learned in class to real marketing problems. 
  • When you graduate you will be able to contribute right away to marketing practice in leading organisations.
  • You will also have the knowledge and skill to get audiences excited about your own start-up idea.
Career

We are committed to not only educate you as an excellent marketer, but also as a responsible leader.

This ethos pervades the MSc in Marketing Strategy and Innovation course. Exploring topics such as Corporate Social Responsibility, for example, gives you an 'outside in' perspective, enabling you to reflect on the wider social implications of youremployability of Cass students, the applicable vocational skills of the course and the support Cass students benefit from. marketing decisions and to adapt quickly to the tone and tempo of contemporary business. Typical Industries for graduates include:

  • Agency (Marketing, Advertising, Digital, Media)
  • Design/Luxury Goods
  • Fashion
  • Fast-Moving Consumer Goods (FMCG)
  • Hospitality

Programme Structure

Courses:
  • Marketing Fundamentals
  • Marketing Strategy & Practice
  • Creativity. Innovation. Design
  • Essentials of Accounting & Finance
  • Market Research
  • Analytical Methods for Marketing
  • Consumer Behaviour
  • Brand Management & Communication
  • Digital Marketing & Social Media

              Detailed Programme Facts

              • More details: Rolling admissions from November to August
              • Programme intensity Full-time
                • Full-time duration 12 months
              • Languages
                • English
              • Delivery mode
                On Campus

              English Language Requirements

              You need the following IELTS score:

              • Minimum required score:

                7

                The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                Schedule IELTS

              Academic Requirements

              You need the following GPA score:

              Required score: Upper Second Class

              Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

              Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

              • A UK upper second class degree or above, or the equivalent from an overseas institution.
              • We accept applications from all academic backgrounds
              GMAT
              • We do not require a GMAT or GRE for this course but if you have already taken the test we would advise you to upload a copy of your result to your online application form.

              Tuition Fee

              • International Applies to you

                23000 GBP/year
                Tuition Fee
                Based on the original amount of 23000 GBP for the full programme and a duration of 12 months.
              • EU/EEA Applies to you

                23000 GBP/year
                Tuition Fee
                Based on the original amount of 23000 GBP for the full programme and a duration of 12 months.
              We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

              Living costs for Dubai

              • 5300 - 9200 AED/month
                Living Costs

              The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

              Funding

              Scholarship applications are competitive and we recommend that you prepare a back-up source of funding.

              StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

              The Global Study Awards: get funded with up to £10,000 to study abroad

              Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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