Digital Product Management MicroMasters Program

Overview

In this Product Management MicroMasters program, you will gain hands on experience in:

• Creating product roadmaps

• Taking products from initial concept through user research, co-creation, and rapid prototyping

• Agile and lean management practices for creating software and digital products

• Social media and market testing methods

• Applying perspective from best practices in platform based strategies.

The Digital Product Management MicroMasters Program from Boston University - BUx concludes with two courses that leverage object oriented thinking, digital process capabilities, and data analytics tools to build “boundary-spanning” skills in running, measuring and adapting strategic experiments that may lead to novel products, business models and market growth.

What You'll Learn:

• Understand the principles and processes for developing product roadmaps

• Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents

• Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets

• Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics

• Life cycle management of products and services including versioning and pricing

• Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)

• Understand the variations in the product management practices across different organizations and emergent digital markets

• Alternative ways to drive digital business innovation in your company

Job Outlook

• The average salary for Digital/Software Product Managers is $106,166. (Source: Burning Glass )

• Career prospects include roles such as Product Manager, Product Life Cycle Manager, Marketing Manager, Product Line Manager, Innovation Team Lead, Entrepreneur, Director for Products, Business Development, Business Strategist