Fashion Management - IED Barcelona

Overview

This Master in Fashion Management - IED Barcelona at Istituto Europeo Di Design (IED) provides the theoretical and practical know-how to overcome today’s fashion market challenges and efficiently manage the full cycle – from the product’s conceptualisation all the way to the shelf and into the customer’s shopping bag. As well as talks, conferences and workshops, the course includes two trips to cities around Europe such as Florence or Paris, ending with a final personal research project.

Fashion is a complex system and clothing is just a part of it. In this context, the role of a fashion manager is to identify the target’s needs and turn them into opportunities bearing in mind production, distribution, branding, marketing, communication and service.

Objectives

• Overcome disciplinary boundaries in order to grow into key drivers of organizational success.
• Develop students’ understanding of the complete ecosystem behind fashion business, to make them capable to face the actual fashion market challenges, adding value to their previously acquired professional knowledge and skills.
• Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Fashion Business realities.
• Make future Fashion managers understand the power of developing strategies, creating brands, and delivering products and services successfully centred in the consumer.
• Provide students with Fashion and Business Management tools.
• Develop proficiency in using the tools provided. Expand the students’ roles and capabilities in working with innovation teams.
• Encourage critical thinking.

Career Opportunities

Students who take this Master will add value to their professional experience integrating multidisciplinary teams or independently innovative undertaking their own business; they can develop their career in the areas of project management and strategy in companies related to the fashion area and retail.