The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand modern industries. The MBA in Digital Business program from EU Business School prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will develop an entrepreneurial mindset and be well-equipped to start their own online business, join an existing company or invent new ways of doing business online.
Graduates of this MBA program may be interested in the following careers.
- Head of Digital Marketing
A head of digital marketing is responsible for a company's online marketing strategy. These professionals will create a digital strategy based on organizational objectives and ensure that it is implemented correctly through the right campaigns and messages to impact the target audience. With experience in marketing, these professionals will be proficient in disciplines such as SEO, SEM, emailer marketing and retargeting, among others. They ensure effective lead generation and conversion and will constantly analyze the web and its performance through analytics.
A head of digital marketing is proficient in the latest digital marketing techniques and has creative and analytical skills.
- Director of E-Commerce
Directors of e-commerce are responsible for a company’s online sales. Their tasks include analyzing and reviewing strategies and developing actions to drive traffic to the website, improve conversion rates and generate profit. They oversee web design for optimal user experience and will be involved in content planning, site navigation and promotional campaign development, among others. These professionals will monitor sales performance through analytics, website traffic evolution and sales per product. They will constantly look for new opportunities to offer a superior shopper experience through benchmarking and by keeping ahead of trends.
A director of e-commerce has advanced data analytical skills as well as knowledge of digital marketing tools.
- Digital Marketing Consultant
Digital marketing consultants will advise an organization on subjects such as traffic building, lead generation, sales conversion, customer engagement and search engine positioning. They will develop digital strategies based on an organization’s goals and business model which will include recommendations on advertising, web design and campaign development, among others. To make recommendations, these consultants will analyze large amounts of data, undertake SEO audits and benchmark industry standards, among other tasks.
These professionals have extensive knowledge of digital marketing tools and are analytical. They possess good organizational and time-management skills and are excellent communicators and presenters.
- Digital Transformation Manager
Digital transformation managers review existing processes, structures and roles within an organization and for optimizing them with digital solutions. These professionals will coordinate with current staff to ensure that all needs are covered with new systems and with IT to ensure feasibility. They will lead on the design, development and implementation of technological solutions. Change management tasks will also be undertaken to ensure project acceptance.
This professional should have good organizational, planning, project management and people management skills.
In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).
Get more detailsVisit official programme website
Programme StructureCourses include:
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
Check out the full curriculumVisit official programme website
- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
DisciplinesBusiness Administration Marketing Digital Marketing View 43 other Masters in Marketing in Spain
Explore more key informationVisit official programme website
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Make sure you meet all requirementsVisit official programme website
International20850 EUR/yearTuition FeeBased on the tuition of 20850 EUR for the full programme during 12 months.
EU/EEA20850 EUR/yearTuition FeeBased on the tuition of 20850 EUR for the full programme during 12 months.
- Full-time and part-time tuition per term: € 6,950
Living costs for Barcelona
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
This programme is taught in different countries. Which country are you interested in?
Apply and win up to €10000 to cover your tuition fees.