International Marketing

Overview

The  International Marketing MBA programme from EU Business School are sought after by high-profile corporations and global agencies for both their knowledge and international experience. Throughout the program, students are exposed to a practical curriculum which includes distribution channel management, integrated communications, consumer behavior. It also emphasizes current developments in digital marketing and changes in advertising and media to equip graduates with the necessary mindset to be game-changing international marketers.

Career opportunities:

The MBA With a Major in International Marketing provides students with knowledge of business as well as an advanced skill set in international marketing. Graduates of this MBA program may be interested in the following careers.

• International Brand Coordinator

International brand coordinators are responsible for defining the strategy and overseeing the marketing activities of a company’s brands and products commercialized in more than one country. Their objective is to ensure a global product and brand positioning through the development and implementation of a relevant international marketing mix. They will set country targets in collaboration with local marketing teams, control budgets, supervise promotional and advertising campaigns and develop new products, among others.

International brand coordinators are experienced marketers. They have strong interpersonal and communication skills and are confident presenters.

• Digital Marketing Director

Digital marketing directors are responsible for planning, developing and implementing a company’s digital marketing strategy across all online platforms to achieve organizational goals. These professionals supervise marketing actions and campaign, set KPIs, measure ROI and keep abreast of the latest digital trends needed to positively impact target audiences. They are also in charge of preparing budgets and will be involved in online content, web design and the inbound marketing.

Knowledge of SEO and Google analytics are needed by digital marketing directors as well as excellent communication and reporting skills.

• Marketing Manager

Marketing managers are responsible for planning, creating and implementing marketing campaigns for products, brands and organizations. Their portfolio will include various brands or product lines which are managed by their reports. Their tasks include market segmentation, research, promotion, advertising and reporting as well as budgeting and competitor benchmarking, among others. The end goal of a marketing manager is to ensure that a product is relevant and reaches customers for market success and profitability.

A marketing manager will need good communication and presentation skills as well as knowledge in finance and data analysis.

• Trade Marketing Director

Trade marketing directors are responsible for the marketing activities with retailers, wholesalers and distributors rather than to end consumers. They develop actions to increase sell-in through a wide range of promotional activities including discounts for large volume purchases, brochures or the participation in in-store celebratory events such as anniversaries, among others. They are key in deciding the assortment and placement of the brand in store and should have knowledge of category management, behavior at point of sale and competitor activity.

Trade marketing managers are skilled negotiators with excellent communication, interpersonal and analytical skills.

Accreditation

In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).