As organizations become more transparent and information more accessible, communications and public relations professionals are becoming increasingly vital to business. Professionals must have the knowledge to navigate the new digital environment where consumers are no longer passive audiences but active participants. Our graduates are trained to drive companies forward by tapping into new digital trends that others are slow to adopt.
The MBA in Communication and Public Relations program from EU Business School in Barcelona provides students with business skills as well as advanced knowledge in the communications and public relations arena. Graduates of this MBA program may be interested in the following careers.
- Head of Corporate Communication
The head of corporate communication is responsible for an organization’s external communication. These professionals are tasked with writing and editing corporate materials on behalf of top management including press releases on financial information. They ensure that company messages are uniform for coherence and credibility and are key in crisis and reputation management. They may become the organization’s spokesperson and represent top management at events. Marketing and advertising managers may check with this professional to ensure the alignment of messages. Internal communication may also fall under the responsibility of this professional.
These professionals are excellent written and oral communicators with strong interpersonal skills. They are confident presenters.
- Fundraising Manager
Fundraising managers are responsible for gathering funds from the public and donors, they have good communication and interpersonal skills. They may contact key figures to fund actions and oversee fundraising activities and volunteers. They will manage strict accounts of money received to ensure that they meet with reporting standards. They are also tasked with writing fundraising applications and bids.
Fundraising managers possess excellent communication, presentation and interpersonal skills. They are highly organized.
- Director of Public Relations
Directors of public relations are responsible for creating and overseeing the implementation of strategies to establish, promote and maintain a positive image of an organization. These professionals form relationships with key figures in government, media and the public to ensure that a company has support for its activities. Public relations will monitor public opinion and take action to ensure that it is positive. As opposed to advertising, they will take advantage of an organization’s news and activities to promote the company without payment. Event management may fall within this area.
Directors of public relations are skilled communicators and presenters. They have strong interpersonal and organizational skills.
- Media Director
Media directors will ensure the optimal media mix for an organization’s paid advertising activities to achieve the organization’s objectives. In charge of large budgets across off- and on-line media platforms, these professionals plan and select media outlets which best suit the organization’s objectives and target audience. They are tasked with negotiating with media sellers and should have sound analytical skills when defining the media plan and analyzing performance. They will coordinate with the marketing department for advertising materials and to know the key activities to be promoted throughout the year and will report results to management.
Media directors have strong analytical, numerical, negotiation and reporting skills.
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- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
Check out the full curriculumVisit official programme website
- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
DisciplinesCommunication Sciences Master in Business Administration (MBA) Public Relations View 13 other Masters in Communication Sciences in Spain
Explore more key informationVisit official programme website
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Make sure you meet all requirementsVisit official programme website
International20850 EUR/yearTuition FeeBased on the tuition of 20850 EUR for the full programme during 12 months.
EU/EEA20850 EUR/yearTuition FeeBased on the tuition of 20850 EUR for the full programme during 12 months.
- Full-time and part-time tuition per term: € 6,950
Living costs for Barcelona
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.