Studyportals placeholder

Advertising and Multimedia Communications, M.A.

  • Anytime
    Application Deadline
  • 12 months
    Duration
,
Southampton Solent University challenging master’s programme Advertising and Multimedia Communications can help prepare you for a role in contemporary advertising in an account management, media planning, creative or agile role.

About

Customer engagement is increasingly key with the benefits of ‘big data’ providing detailed analytics for campaigns. Media planning is becoming more scientific and measurable, moving customers up the loyalty ladder to generate content for brands. Advertising is the catalyst to delivering integrated campaigns and Southampton Solent University challenging master’s programme Advertising and Multimedia Communications prepares students for making a strategic contribution.

Recognising the close relationship with marketing and public relations, the course focuses on emerging forms of advertising which blur the boundaries with journalism and the importance of content marketing. Teaching is delivered by a team of industry professionals and the course covers the development of contemporary integrated marketing campaigns.

As the roles of multimedia advertising management, digital newsroom manager, marketing professional, and corporate PR manager are converging, students are encouraged to develop a collaborative and interdisciplinary approach, and will have the opportunity to gain first-hand experience by preparing campaigns for live client briefs. Students are also encouraged to seek work-placement and freelance opportunities through the University’s student run agency, Solent Creatives, as well as prepare competition briefs for the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).

Career

Graduates from this course will be well placed to pursue careers in national or international advertising agencies in roles such as account management, media and communications officer, or creative director.

Programme Structure

Courses include:

  • Advertising in a World of Converging Communication
  • Multimedia Campaign Planning
  • Media Measurement & Evaluation 
  • Research Methods 
  • Professional Practice

        Audience

        This course is ideally suited to those who are looking to further their career in the advertising and communications industry. The curriculum will appeal to students with a particular interest in the integration of advertising, marketing, PR and journalism to create innovative strategic campaigns. 

        Lecturers

        • Richard Berry
        • Mark Joyce
        • Lynsey Watt
        • Rob Dalton

        Detailed Programme Facts

        • Programme intensity

          You can choose to do this programme part-time or full-time.

          Full-time
          • Full-time duration 12 months
          Part-time
        • Languages
          • English
        • Delivery mode
          On Campus

        English Language Requirements

        • Minimum required score:

          6.5

          The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

          Schedule IELTS
        • Minimum required score:

          92

          The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

          Schedule TOEFL®

        Academic Requirements

        You need the following GPA score:

        Required score: Upper Second Class

        Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

        Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

        General Requirements

        • An honours degree at 2:1 or higher in a related discipline.
        • Alternatively, applicants may be considered with industry experience in one or more areas of the advertising, marketing, design or a related field.

          Tuition Fee

          • International

            12875 GBP/year
            Tuition Fee
            Based on the original amount of 12875 GBP per year and a duration of 12 months.
          • EU/EEA

            7160 GBP/year
            Tuition Fee
            Based on the original amount of 7160 GBP per year and a duration of 12 months.
          We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
            UK, EU and Channel Island part-time fees: £3,580 per year

            Living costs for Southampton

            • 697 - 1100 GBP/month
              Living Costs

            The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

            Funding

            Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria.

            Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

            The Global Study Awards: get funded with up to £10,000 to study abroad

            Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

            Wishlist

            Did you know you can compare your wishlisted programmes with our new Comparison tool?