Studyportals

Advertising and Multimedia Communications

M.A.
12 months
Duration
12875 GBP/year
7160 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

 Solent University challenging master’s programme Advertising and Multimedia Communications can help prepare you for a role in contemporary advertising in an account management, media planning, creative or agile role.

Visit the official programme website for more information

Overview

Customer engagement is increasingly key with the benefits of ‘big data’ providing detailed analytics for campaigns. 

Media planning is becoming more scientific and measurable, moving customers up the loyalty ladder to generate content for brands. Advertising is the catalyst to delivering integrated campaigns and Southampton Solent University challenging master’s programme Advertising and Multimedia Communications prepares students for making a strategic contribution.

Recognising the close relationship with marketing and public relations, the course focuses on emerging forms of advertising which blur the boundaries with journalism and the importance of content marketing. Teaching is delivered by a team of industry professionals and the course covers the development of contemporary integrated marketing campaigns.

Career

Graduates from this course will be well placed to pursue careers in national or international advertising agencies in roles such as account management, media and communications officer, or creative director.

Programme Structure

Courses include:

  • Advertising in a World of Converging Communication
  • Multimedia Campaign Planning
  • Media Measurement & Evaluation 
  • Research Methods 
  • Professional Practice
  • Major Project/Dissertation 

Audience

This course is ideally suited to those who are looking to further their career in the advertising and communications industry. The curriculum will appeal to students with a particular interest in the integration of advertising, marketing, PR and journalism to create innovative strategic campaigns. 

Lecturers

  • Richard Berry
  • Mark Joyce
  • Lynsey Watt
  • Rob Dalton

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Upper Second Class

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
92
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • An honours degree at 2:1 or higher in a related discipline.
  • Alternatively, applicants may be considered with industry experience in one or more areas of the advertising, marketing, design or a related field.

Tuition Fee

  • International

    12875 GBP/year
    Tuition Fee
    Based on the original amount of 12875 GBP per year and a duration of 12 months.
  • EU/EEA

    7160 GBP/year
    Tuition Fee
    Based on the original amount of 7160 GBP per year and a duration of 12 months.

UK, EU and Channel Island part-time fees: £3,580 per year

Funding

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Advertising and Multimedia Communications
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