Strategic Marketing

Overview

The Strategic Marketing programme from International Business School develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR, and market research.

Students upon graduation should be equipped with:

• global economic and managerial issues as they relate to strategic decision making;
• contemporary issues of marketing, including the phenomenon of new media and social media;
• the current interpretation of brands and entertainment marketing;
• how CSR, responsible and ethical marketing can add value to profitable business strategies;
• appropriate techniques to deal with complex issues critical to the success of multinational firms.

Career Opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations, and Market Research.

Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.