12 months
Duration
9400 EUR/year
9400 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Marketing and advertising relies more and more on behaviour sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with the Marketing Management programme offered by International Business School.

Visit the official programme website for more information

Overview

The MSc Marketing Management offered by the International Business School  develops knowledge and skills in business and marketing and directs students towards the commercial environment. 

The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR and market research.

Students upon graduation should be equipped with:

  • global economic and managerial issues as they relate to strategic decision making;
  • contemporary issues of marketing, including the phenomenon of new media and social media;
  • the current interpretation of brands and entertainment marketing;
  • how CSR, responsible and ethical marketing can add value to profitable business strategies;
  • appropriate techniques to deal with complex issues critical to the success of multinational firms.

Upon completion of this course, students should be able to:

  • To create an opportunity for students to occupy mid-level marketing management positions in companies and develop international managerial skills.
  • To study, review and put into practice both the “tried and tested” techniques and the latest concepts in the field of marketing management.
  • To deepen the students’ ability to apply, develop and critically appraise current techniques, theories and practices encountered in the marketing environment of local and international firms.
  • To develop critical awareness of the global business environment and the relevant marketing tools required to make a business or organisation successful in an increasingly competitive world.
  • To develop international managers, skilled in interpersonal and cross-cultural communications, and equipped with up-to-date knowledge on marketing management.
  • To create a global and strategic mindset and to develop sensitivity to learning from other cultures.
  • To build an appreciation in students of the need to continuously develop skills and knowledge throughout their careers.

Career Opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.

Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.

Programme Structure

Courses include:

  • Consumer Behaviour 
  • Marketing Communication 
  • Marketing Research 
  • Quantitative Methods for Social Sciences
  • Business Strategy 
  • Digital Marketing 
  • Contemporary Issues in Marketing

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • February intake only on the Budapest campus

Language

English

Credits

90 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • relevant first or second class Bachelor's degree

Tuition Fee

  • International

    9400 EUR/year
    Tuition Fee
    Based on the original amount of 4700 EUR per semester and a duration of 12 months.
  • EU/EEA

    9400 EUR/year
    Tuition Fee
    Based on the original amount of 4700 EUR per semester and a duration of 12 months.
  • One-off registration fee for non-EU citizens: € 900

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Marketing Management
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International Business School

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