International Management Studies

Overview

The Master's programme International Management Studies at Europa-Universität Flensburg offers students the opportunity to compile an individual portfolio and expertise to qualify career-related. Therefore four alternative fields of training are offered.

Content

The focus of Small Business Management & Entrepreneurshiop is concerned primarily with the specific requirements of small and medium-sized enterprises. It focuses on the mediation of knowledge from the scientific organization anf management research and the management of small and medium-sized enterprises. In particular, the areas of entrepreneurship, organizational change, growth and innovation is considered.

Competences and Fields of Activitiy

In the course of deepening, the students are prepared for an occupation or leadership position in small and medium-sized enterprises. In this context specialits and instrument knowledge from different functional areas of business administration and management-related key competencies, such as leadership, decision-making and analytical skillsare taught.

Specialization S2: Strategy & Organisation

Content

The focus of Strategy & Organization is concerned primarily with issues of organizational design and strategy development. The focus is on corporate and competitive strategies as well as their analysis and development.

Competences and Fields of Activity

In the course of deepening the students are prepared for an occupation or leadership position in the field of strategic management and organizational management in (inter-)national companies.

It will provide the necessary tools and concepts taught to identify strenghts and weaknesses (eg. in the form of certain resources and capabilities) of their own company to systematize and to include in the strategy development.

Specialization S3: Organizational Behaviour & Human Resource Management

Content

In the deepening of Organizational Behaviour & Human Resource Management is concernec primarily with the behavioral management and organizational research. The focus are basic and current problems of occupational practice.

Competences and Fields of Activity

In the course of deepening the students are prepared for an occupation or leadership position in the area of corporate human resource management in international and transnational organizations. Basic and advanced insights and knowledge from the field of industrial and organizational psychology are taught.

Specialization S4: Marketing & Media Management

Content

The spezialisation Marketing & Media Management focuses, against the background of a string market orientation, issues of customer communications, media planning and advertising, woth particular focus on new media.

Competences and Fields of Activity

By linking media and marketing knowledge, the focus is preparing for various tasks in the marketing and media sector. The spectrum includes all actors that are typically involved in marketing processes:

Advertising companies as a source of demand for communications services, media companies as a provider of cutomer contacts as well as advertising and media agencies as intermediaries and consultants.

The courses are held in English in Flensburg and in Sønderburg/DK. Danish language skills are not required.